Heather-Anne MacLean

Aug 28, 2013 By Heather-Anne MacLean

25 Essential Online Resources to Grow Your Business

Business owners are always on the lookout for great resources to help them grow, but they don’t always have time to research, read, and sort the wheat from the chaff. So we've done it for you. Here are 25 helpful small business resources covering everything from naming your new... Read More

Sales, Small Business

Aug 22, 2013 By Heather-Anne MacLean

50 Free or Low-Cost Apps for Small Businesses

Pic Stitch - A Free Photo Editor For many small businesses, keeping up with all of the latest tools and apps can be tough. So, we'll make it a bit easier for you. Here are 50 low-cost tools and applications to check out today. The best part is that many are completely free! Around... Read More

Mobile, Small Business

Jul 23, 2013 By Heather-Anne MacLean

4 Must Reads Before Heading to Dreamforce 2013

The countdown is on to Dreamforce 2013 and with the first announcement of a terrific lineup of speakers, we have assembled a summer reading list to get you primed and ready for November. The list contains writings from Salesforce CEO Marc Benioff, famed physician and alternative medicine... Read More

Dreamforce

Jul 19, 2013 By Heather-Anne MacLean

Attack Your Sales Pitch with Tips from The Shark Tank

Two entrepreneurs sell the Cell Helmet on Shark Tank Developing a sales pitch is both complex and time consuming. What may work for some buyers might not be right for others. Time is money and whether you're selling a product, service, or a full solution, you need to captivate your audience... Read More

Sales

Jul 09, 2013 By Heather-Anne MacLean

3 Tips to Fix Your Failing Mobile Marketing Plan

According to a recent Pew Internet study, 56% of Americans own a smart phone and 34% own a tablet. Looking forward, research from Canalys predicts that tablet sales will increase by 59% this year. So getting your mobile strategy right has never been more important for sales. Ignoring it is... Read More

Marketing, Mobile, Sales

Jul 02, 2013 By Heather-Anne MacLean

How Salespeople Can Build Influencer Relationships

Let's face it, we all want to be associated with people who are influential. One of the best things that can happen for sales is to have an industry influencer speak, blog or Tweet positive comments about your product and/or service. Having this third party endorsement from an independent... Read More

Sales

Jun 25, 2013 By Heather-Anne MacLean

How To Look Like a Recruitment Rockstar

According to Jobvite and its annual Social Recruiting Survey, social recruiting has become an essential HR practice with 92% of U.S. companies using social media to find new talent. By leveraging social for recruitment, you can position yourself as a rockstar saving both time and money and... Read More

Collaboration

Jun 14, 2013 By Heather-Anne MacLean

5 Myths About Influencer Relationships

Influencer Programs have been the buzz for some time and when programs are done well, there can be great business success. The key however, is getting it right. Here are 5 myths that could be hurting your bottom line: Myth No. 1 – There's Only One Definition of an Influencer There are many... Read More

Collaboration, Service

Jan 08, 2013 By Heather-Anne MacLean

The Power of the Salesforce Social Media Command Center at CES

Social media has changed business forever. Marketing is undergoing the biggest transformation it has seen in 60 years. Through social media, customers now have a more powerful and influential voice than in any other time in history. The conversations they have not only influence their networks,... Read More

Marketing Cloud