NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Apr 03, 2013 By Salesforce

Secrets of Sales Performance [Infographic]

Did you know that 65% of top sales performers stop calling after they hear the second "No"? That Less than 55% of sales reps make their quota? Learn the Secrets of Sales Performance Success by downloading our latest eBook. Post to LinkedInhttp://linkd.in/YX7nW1Click to... Read More

Sales

Apr 01, 2013 By Derek Laney

You can be as smart as the next guy, with Facebook Graph Search

While travelling in Asia, a friend asked me "Which hotel do you stay at when you're in Tokyo", it dawned on me that this is exactly the type of question which is best solved through facebook's new graph search. Facebook Graph Search allows you to use your knowledge of friends... Read More

Social

Mar 27, 2013 By Salesforce

How Trip A Deal Sells Reindeer Rides in Mongolia from a Beach at Byron Bay

Trip A Deal founder Norm Black is living the dream, running his successful advernture travel business from his home in Byron Bay. Trip A Deal offers consumers time limited deals to some of the world's most amazing destinations, and offers Norm the chance to enjoy the beach, and not worry that... Read More

Trailblazer Story

Mar 24, 2013 By Mark Vozzo

SMX Sydney - I'm presenting at the best event on Search in Australia

I have a passion for Search Marketing and having written several blog posts on SEO and SEM. The one event I always look forward to is SMX Sydney (also know as Search Marketing Expo). It's coming to Sydney in April. It is the premiere search engine marketing conference in Australia. I've... Read More

Marketing, Small Business

Mar 21, 2013 By Derek Laney

Keep It Real in Your Next Digital Campaign

Burberry for all their digital cleverness, knows the power of In Real Life, its tactile and sensual. Check out their story here. Which is why IRL is such an important part of any digital campaign. I love what Sydney Opera House is doing recently with real cool real life experiences. I loved El... Read More

Marketing, Social

Mar 17, 2013 By Matt Lacey

The Cloud Revolution Is Dead, Long Live the Cloud!

This is a guest post from Matt Lacey, currently Australia's only Salesforce.com MVP, we hope you enjoy it! The revolution that has effected a long and brutal assault on businesses and their IT departments has ended. Software consultants and vendors pushing large scale implementations that... Read More

Cloud

Mar 14, 2013 By Mark Vozzo

B2B Highlights from Content Marketing World Sydney (Day 1)

You may have read my previous blog "Is Content Marketing the Next Big Thing Down Under?" , this is a followup to that post. I was fortunate enough to attend the Two Day conference last week - Content Marketing World Sydney. I'd like to share with you some key highlights and take aways... Read More

Marketing

Mar 13, 2013 By Derek Laney

Content Wars ad:tech Sydney 2013

While its been said your brand is the sum of the conversations, your brand looks a heck of a lot nicer if you pump great content onto youtube and instagram as red bull well knows. According to ADMA and CMI, 96% of marketers use the strategy but sadly only 29% think they have it nailed. And its not... Read More

Social

Mar 11, 2013 By Derek Laney

8 Social Marketing Plays from the Obama Campaign

Whatever your politcal persuasion, it was great watching Andrew Bleeker on ABC Big Ideas replayed on the weekend as a study in organised execution, you can watch the recording here or view the slides here. Below are my favourite points: 1. Using "Big" Data Our core problem was not... Read More

Featured, Marketing, Social

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.