I have a passion for Search Marketing and having written several blog posts on SEO and SEM. The one event I always look forward to is SMX Sydney (also know as Search Marketing Expo). It's coming to Sydney in April. It is the premiere search engine marketing conference in Australia.

I've attended many SMX's in the past and have learnt a tremendous amount every time, but this year I'm presenting at SMX Sydney. If you are wanting to improve your Search Engine Optimisation and Pay Per Click (PPC) campaigns, this is the must attend conference.

Barry Smyth (the guy behind this event) has done a great job bringing down under the best international speakers and local speakers.

SMX Sydney 2013 is going to be very different for me this year. Instead of being seated in the audience, I'll be taking to the stage on Day #2.

I'm presenting: SEM + CRM = ROI Heaven - a behind the scenes look at how I run our APAC PPC campaigns at Salesforce.com and optimise for ROI.

My session will be on the 4th April - 4pm.

International Search "Super Stars" coming to Sydney

There is a huge lineup of international SEO and SEM "Super Stars" heading here, such as:

• Marty Weintraub, Founder & Evangelist - aimClear Online Marketing Agency
• Rand Fishkin, CEO & Co-Founder - SEOmoz (@RandFish)
• Bill Hunt - President, Back Azimuth Consulting (@BillHunt)
• Motoko Hunt -Founder & Japanese Search Marketing Strategist, AJPR
• Stephen Sirich -General Manager, Online Services Division, Microsoft
• Brian White - Program Manager, Search Quality (Webspam), Google  (@BrianWhite)
• Brad Geddes, Founder - Certified Knowledge,   (@BGTheory)
• Merry Morud - Social Media Advertising Director, aimClear (@MerryMorud)

• Christian Bartens - Datalicious
• Jeremy Bolt, Director - Bruce Clay Australia
• Chris Dimmock - Cogentis (@Cogentis)
• Mike Motherwell, Director & Co Founder - Lined Media
• Mark Baartse - Consulting Director, First  (@MarkBaa)
• Frederic Chanut, Managing Director - InMarketingWeTrust (@InMktgWeTrust)

For a complete list of Speaker Bios

"Must See" Sessions

It's a jam packed 2 day conference - check out the full agenda. If you are not sure what you want to attend, here's a shortlist of the session I'm going to...

Day One (Wed, 3rd April)

Morning Keynote:
Optimising Humans! The Art of Data-Driven Social Marketing (Marty Weintraub)
Wednesday, 9:00am – 10:00am

Successful In-House SEO (Motoko Hunt)
Wednesday, 11:30am – 12:00pm

Schema 101: Why Structured Meta Data Matters (Bill Hunt)
Wednesday, 1:15pm – 1:45pm

Google Webspam – What are they looking for? (Brian White)
Wednesday, 3:30pm – 4:30pm

Our Annual SMX Sydney “Future of Search” Keynote Panel with Q&A
Wednesday, 4:40pm – 5:30pm

Keynote presentation by Stephen Sirich & followed by a Q&A with Marty Weintraub & Brad Geddes.

Networking Harbour Cruise

6:45pm for a 7:00pm immediate Departure from King St Wharf.

I will be on the cruise and I really enjoy meeting Salesforce customers, so please do come up and say "Hi".

Day Two (Thur, 4th April)

Morning Keynote:
Behavioural Psychology Meets Web Marketing (Rand Fishkin)
Thursday, 9:00am – 10:00am

Persona’s & Conversion Rate Optimisation (Jeremy Bolt)
Thursday, 11:15am – 12:00pm

Getting Liked & Shared On Facebook, (Marty W)
Thursday, 1:15pm – 1:45pm

SEM + CRM = ROI Heaven (This is my Session - I guess I have to be at this one )
Thursday, 4:00pm – 4:30pm

The SMX Site Clinic Thursday, 4:45pm – 5:30pm

Discount Code (Save 35%):

SMX Sydney have kindly offered Salesforce Customer, Partners and prospects (basically anyone that visits this blog) the opportunity of a 35% discount. The discount coupon code is "Salesforce"

Click to Register with discount code

I look forward to seeing you there. For those that can't attend please check out the #smx Twitter handle for all the latest tweets about the event.