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Oct 20, 2014 By Salesforce

Wave: “Analytics for the Rest of Us”

So much happened in this year’s main Dreamforce Keynote that I can’t hope to describe it all. I’d really recommend watching the archived footage for yourself. Seldom has a software presentation been as action-packed: a luxury yacht, drone-delivered Coca-Cola, Will.I.Am. Even The Beach Boys (yes,... Read More

Cloud, Developer, Featured, IT, Mobile, Sales

Oct 17, 2014 By Salesforce

Three Inspiring Dreamforce Lessons from Hillary Rodham Clinton

What a way to kick off Dreamforce 2014! In a little over a year with salesforce.com I have had the privilege of several experiences that have touched me both personally and professionally. One of my early highlights was to hear our Chief Executive interview Sheryl Sandberg - a... Read More

Charity, Community, Featured, Not for Profit

Oct 16, 2014 By Peter Chalmers

It's Not a Storm, it's a Salesforce Lightning

I’ve had the pleasure of coming to Dreamforce four times and this year has proven again why this is always a good idea. There is something special about sitting in a keynote in a crowd with 15,000 other Salesforce customers and soon-to-be customers. It is so special that I actually get goosebumps.... Read More

Customer Service, Featured

Oct 08, 2014 By Salesforce

Divide and Conquer! Learn How to Segment Your Target Base for Increased Sales

Step 2: SMB Success Series Understanding your customer’s motivation is an important first step in the sales challenge, as we found out in my last post. But, to base your sales strategy on motivation alone is very one-dimensional. It implies every customer is the same - and we all know that... Read More

Cloud, Featured, Sales, Small Business

Sep 24, 2014 By Salesforce

The Most Valuable IT Skill to Have on Your Resume in 2014 ?

Let’s start by saying what it isn’t. It isn’t DevOps or Big Data or even ERP. It isn’t a niche, hard to use, flavor of the month technology that’s impossible to get trained in and even more difficult to get experience with because only ten organisations in the world use it. In fact, it’s the... Read More

Cloud, Developer, Featured, IT, Small Business

Sep 23, 2014 By Peter Chalmers

6 Business Apps That Could Change Your Life

As I get older it is funny how you make those kind of comments your parents made. You know the ones like “back in my day” or ”when I was a kid” or maybe even “I used to walk 50 miles to school and only wore one shoe”... well maybe not so much the last one but you know what I mean. You may be... Read More

Cloud, Developer, Featured, IT, Not for Profit, Small Business

Aug 13, 2014 By Salesforce

Is It Magic? Is It A Crystal Ball? No It’s CRM.

If I told you when you implement CRM, that you are really implementing magical powers for your business that help you see the future, you would probably say, hey I think that’s a bit... Yet with in depth customer data and analytics, CRM is your crystal ball, giving you the... Read More

Featured, Small Business

Aug 11, 2014 By Joanne Jacobs

Small Business Owners: Everything You Know About Marketing Is Wrong

For Australian small and medium businesses, marketing has always been fairly straight-forward. Advertise in newspapers and magazines and perhaps invest in local billboards and you get customers. As a rule, SMBs don’t have the budget for large scale advertising on television, or at sporting... Read More

Featured, Marketing, Small Business

Aug 07, 2014 By Salesforce

How Compelling is Your Sales Story?

Think back to the last time you were asked about what you do. How excited were you to talk about your company, the products and services you sell? How easily did the stories flow about the amazing things you do for your customers? If you’re a small business owner or sales manager and this seems a... Read More

Featured, Sales, Small Business

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