Jan 16, 2015 By Salesforce

What should Marketers be thinking about as they build their 2015 Plans?

Did you know that January is named after the Roman God Janus - the God of “beginnings and transitions”? What an appropriate name for us marketers as we spend much of January reviewing last year’s performance and planning for the year ahead. Like mine, I am sure your inbox and social feed are full... Read More

Marketing, Mobile, Social

Jan 14, 2015 By Rachel Thompson

Missed It? FREE REPORT on What's Important to the Future Growth of the Australian SMB Market

Navigating to the future. This small, but mighty statement packs an impressive punch, but in reality how does an Australian SMB even read their compass to know where to begin navigating to?  We've made this easier -  Salesforce teamed up with Deloitte Access Economics to prepare... Read More

Cloud, IT, Small Business

Jan 14, 2015 By Derek Laney

It's Out! The State of Marketing 2015

As if christmas and new years was not enough excitement, January sees the launch of our most recent study into the state of marketing which tells us a lot about where the industry is going and what marketers' top priorities are for 2015 across all digital channels. This report... Read More

Featured, Marketing, Mobile, Social

Jan 12, 2015 By Libby-Jane Charleston

To Leave, or Not To Leave Your Comfort Zone?

Sometimes the most successful SMBs are the ones that leave their comfort zone and take risks! By doing what people tell you ‘will never work’ is, for many people, the best road to take. And, of course, you’re often left wondering, ‘What if I’d just followed by gut instincts... Read More

Cloud, Sales, Small Business

Jan 08, 2015 By Salesforce

3 Ways Gumtree Australia Nurtures Customers for Fast Automotive Growth

Whether you have just arrived in a new neighbourhood, planning on moving out or simply looking for a new great set of wheels, Gumtree is one of our Aussie favourite community sites to use. In particular, it was the launch of Gumtree Automotive Australia that really got our engines... Read More

Jan 09, 2015 By Salesforce

5 Ways Small Business can Build a Community Using Social-SEO

It used to be that to sell your product or service you needed to leverage one of the three great avenues to the marketplace: The Media, Marketing Real Estate (Billboards etc) or The Mail. All of these belonged to other people and naturally you had to pay for them. With budget distinctly more... Read More

Community, Marketing, Small Business, Social

Jan 07, 2015 By Salesforce

Let’s Resolve to Focus on the Customer Experience in 2015

It’s that time of year again: resolutions are made, new leaves are turned and over-indulgences followed by short-lived gym memberships! We seem to follow quite a common personal routine, but I’ve noticed that for businesses in Australia things don’t really get going until late January. The... Read More

Cloud, Community, Customer Service

Jan 05, 2015 By Salesforce

What Should Your Enterprise Be Adopting in 2015?

Happy new year and welcome back! All of us here at Salesforce hope you had a relaxing and enjoyable holiday and are fresh and primed for what is certain to be an exciting and energising 2015. If you are reading this post, it may mean that you are back at your desk and trying to frame your... Read More

Cloud, Community, Featured

Dec 17, 2014 By Salesforce

Making Your Holiday Work For You

I don’t know about you but by the time I get to this time in the year I am exhausted and need a holiday! Luckily there is one just around the corner and like me I am sure you’re looking forward to putting your feet up and relaxing.But however much you need a holiday, before you know it the break... Read More

Community