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Whether you have just arrived in a new neighbourhood, planning on moving out or simply looking for a new great set of wheels, Gumtree is one of our Aussie favourite community sites to use. In particular, it was the launch of Gumtree Automotive Australia that really got our engines revving! 

In fact, Gumtree’s Automotive business achieved rapid growth from zero customers to one thousand in its first 12 months - 2.5x the growth they planned for. It is an inspiring story, well worth a look at their video here and a read of their customer story on how they made good use of a cloud platform to get there.

VIDEO

Without customers, we don’t have a business. Gian Minns, Head of automotive.

Gumtree integrates Salesforce Sales, Service and Marketing Clouds on the one Salesforce1 Platform to create close relationships with Automotive Dealers nationwide which means customers get the car they want without the hassle. By leveraging the Salesforce1 Platform, Gumtree is able to react quickly to their customers’ and dealers needs, which gives them an edge over the competition. The formula goes like this:

  • The Salesforce Sales Cloud enables Business Development Managers to have constant access to up-to-the-minute customer data in Salesforce, even on their mobiles, so they can close conversations on the spot instead of carrying them back to the office.
  • No two dealers are the same. The Salesforce Marketing Cloud deepens dealer relationships, giving Gumtree the ability to deliver personalised content and meaningful communications to each one. More importantly, it brings the responses back into Salesforce for analysis.
  • The Salesforce Service Cloud is the hub for all client queries. Recording and accessing all the same customer information as the sales organization in one place means there are no speed bumps between pre-and post contract conversations – they just pick up right where they left off.

If we get it right and we make every one of those conversations and interactions count, we can create a fantastic relationship with our customer, says Minns.

It is a lesson for every business that no matter what your differentiator it’s ultimately the customer that defines your business and how it is different from competitors. Gumtree is a powerful case study on best-practice when it comes to customer nurturing for sustainable business growth.