Melissa Apte

Melissa Apte works at salesforce.com as a Senior Marketing Manager, where she gets to combine her passions for marketing, small business and technology.

Nov 02, 2014 By Melissa Apte

“What is important to the Future Growth of the Australian SMB sector?"

Research found that while most SMBs cite their product or service as their key differentiator, when you scratch beneath the surface it emerges that in fact it is the how you go to market - rather than with what - that makes the real difference. Ultimately it is this that keeps you alive in a... Read More

Cloud, Featured, IT, Mobile, Sales, Small Business

Oct 21, 2014 By Melissa Apte

How Can YOUR Business Scale, Connect and Grow with Salesforce

Whether you’re just starting a business, starting to grow or you’ve been in business for 10 years - there are ways your business can better scale, connect and grow to succeed. This was the theme for small and medium businesses at Dreamforce - so you can watch the full SMB keynote here, or just... Read More

Cloud, Mobile, Small Business, Social

Sep 25, 2014 By Melissa Apte

SmartCompany Research Reveals 56% Small Business Missing Out on CRM Magic

As I read through the results of the Small Business Technology Survey we recently conducted with SmartCompany, I was reminded of this amusing and yet equally insightful cartoon. Too often people are so immersed in the crazy, frenetic and all encompassing dynamic of their business that when a... Read More

Cloud, IT, Sales, Small Business

Jul 21, 2014 By Melissa Apte

[Webinar Recording] 3 Reasons Why Your Business Must Enable Customers To Help Themselves

What if you could enable your customers to help themselves – and one another – while building brand loyalty and freeing up your staff to focus on the complex questions? Whether you are starting a small business or growing your small business letting your customers help themselves and each other... Read More

Customer Service, Featured, Sales, Small Business

Apr 21, 2014 By Melissa Apte

Three Marketing Tactics To Grow Your Small Business

If you don’t feel up to speed with the latest marketing methods, here’s a quick guide to help you get started: Email Marketing It’s a tried and true marketing channel – but how can you cut through the inbox clutter, and increase the likelihood that your email will get opened and actioned.1. Test... Read More

Cloud, Marketing, Small Business

Feb 12, 2014 By Melissa Apte

Seven Signs You Really Need CRM

When your business starts out, it's all hands on deck - time and money are in short supply and people get things done, any way they can. But after a time, 'this is how we do things' starts to hold you back. So how do you know when to take the next step, and invest in some tools... Read More

Cloud, Sales, Small Business

Nov 20, 2013 By Melissa Apte

Is Your Small Business the Next Big Thing?

So I’m quickly learning that everything is BIG at Dreamforce. It’s the world’s best – and biggest! – vendor-led tech conference and there is so much to see and do. There are keynotes with CEOs of the biggest tech companies in the world, over 1200 breakout sessions, multiple expo halls and DJ... Read More

Cloud, Small Business

Nov 10, 2013 By Melissa Apte

Why the Internet of Things Creates a More Engaged Customer

I love technology. I love gadgets and I love numbers (like many marketers, I’m much nerdier than you’d think). So how am I the last person in the world to own a Fitbit? Or a Nike FuelBand. Or a Jawbone UP??It has become the hottest topic in our office. People compare calories burned, steps per... Read More

Cloud, Customer Service, IT, Marketing, Mobile, Sales, Small Business

Aug 15, 2013 By Melissa Apte

Want to Learn All About the Service Cloud?

The emergence of the social and mobile connected consumer has forced companies around the world to transform their approach to customer service. Consumers expect companies to know them and answer their questions, regardless if they are on Facebook, Twitter or LinkedIn. And with Australia... Read More

Cloud, Customer Service

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Melissa Apte

“What is important to the Future Growth of the Australian SMB sector?"

How Can YOUR Business Scale, Connect and Grow with Salesforce

SmartCompany Research Reveals 56% Small Business Missing Out on CRM Magic

[Webinar Recording] 3 Reasons Why Your Business Must Enable Customers To Help Themselves

Three Marketing Tactics To Grow Your Small Business

Seven Signs You Really Need CRM

Is Your Small Business the Next Big Thing?

Why the Internet of Things Creates a More Engaged Customer

Want to Learn All About the Service Cloud?

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