Derek Laney

Derek Laney is Head of Solutions and Product Marketing, Asia Pacific at Salesforce. He tweets @derektweets.

Feb 09, 2015 By Derek Laney

5 Social Advertising Trends in 2014 Worth studying

More than any other year, 2014 was the year characterised by growing momentum behind social advertising as a primary channel, in parallel with TV and search. For instance in the US, the IAB reported that mobile advertising - particularly on platforms such as Facebook - surpassed display... Read More

Marketing, Social

Jan 14, 2015 By Derek Laney

It's Out! The State of Marketing 2015

As if christmas and new years was not enough excitement, January sees the launch of our most recent study into the state of marketing which tells us a lot about where the industry is going and what marketers' top priorities are for 2015 across all digital channels. This report... Read More

Featured, Marketing, Mobile, Social

Jan 09, 2014 By Derek Laney

2014 State of Marketing Report

The most comprehensive marketing report of 2014 is here. ExactTarget surveyed over 2,600 marketers to identify the major challenges, areas of potential growth, and channel-by-channel strategies that marketers must know in 2014. That research is now available in our 2014 State of... Read More

IT, Marketing, Mobile, Social

Nov 12, 2013 By Derek Laney

AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers

Audience is a thought provoking reframe of the methods for utilising earned media by my colleague Jeffrey K. Rohrs (He assures me, he was using JKR well before Quidditch was conceived). Jeff believes those who attract audiences rather than renting those of others using paid media... Read More

Community, Marketing

May 20, 2013 By Derek Laney

Yellow Social Media Report 2013 [Infographic]

Today our friends at Sensis and Yellow Pages, partnered with AIMIA to produce a report on the usage of social media in Australia. We saw three key take aways for Australian businesses: More Users on Mobile than Not - 67% of users access social sites from a smart phone. Content needs to be mobile... Read More

Featured, Marketing, Small Business, Social

Apr 01, 2013 By Derek Laney

You can be as smart as the next guy, with Facebook Graph Search

While travelling in Asia, a friend asked me "Which hotel do you stay at when you're in Tokyo", it dawned on me that this is exactly the type of question which is best solved through facebook's new graph search. Facebook Graph Search allows you to use your knowledge of friends... Read More

Social

Mar 21, 2013 By Derek Laney

Keep It Real in Your Next Digital Campaign

Burberry for all their digital cleverness, knows the power of In Real Life, its tactile and sensual. Check out their story here. Which is why IRL is such an important part of any digital campaign. I love what Sydney Opera House is doing recently with real cool real life experiences. I loved El... Read More

Marketing, Social

Mar 13, 2013 By Derek Laney

Content Wars ad:tech Sydney 2013

While its been said your brand is the sum of the conversations, your brand looks a heck of a lot nicer if you pump great content onto youtube and instagram as red bull well knows. According to ADMA and CMI, 96% of marketers use the strategy but sadly only 29% think they have it nailed. And its not... Read More

Social

Mar 11, 2013 By Derek Laney

8 Social Marketing Plays from the Obama Campaign

Whatever your politcal persuasion, it was great watching Andrew Bleeker on ABC Big Ideas replayed on the weekend as a study in organised execution, you can watch the recording here or view the slides here. Below are my favourite points: 1. Using "Big" Data Our core problem was not... Read More

Featured, Marketing, Social

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Derek Laney

5 Social Advertising Trends in 2014 Worth studying

It's Out! The State of Marketing 2015

2014 State of Marketing Report

AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers

Yellow Social Media Report 2013 [Infographic]

You can be as smart as the next guy, with Facebook Graph Search

Keep It Real in Your Next Digital Campaign

Content Wars ad:tech Sydney 2013

8 Social Marketing Plays from the Obama Campaign

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