Feature

Oct 15, 2020 By Chris Yio

New Research: Small Businesses Lean Into Tech and Customers During COVID-19 Pandemic

Learn how 2,300+ small and medium-sized businesses worldwide have shifted their business operations amidst the pandemic.... Read More

Digital Transformation, Small Business, Research

Oct 07, 2020 By Salesforce

How To Use Data To Boost Growth Marketing

We spoke with 1,000 marketers about how they’re responding to the new growth mandate, the challenges they’re facing with data integration and analysis, and more. ... Read More

Digital Marketing, Research

Oct 05, 2020 By Doug Camplejohn

4 Sales Trends Changing the Way You Work in 2020

The fourth edition of the State of Sales report captures insights from nearly 6,000 sales professionals worldwide about recovery and growth in an evolving selling landscape... Read More

Future of Work, Sales, Sales Cloud, Research

State of Marketing 2014-2020: four years of marketing trends

Sep 15, 2020 By Salesforce

State of Marketing 2016–2020: Four Years of Marketing Trends

We’re taking a look back at what marketing leaders have told us about their challenges, priorities and metrics over the past four years of State of Marketing research. Let’s see what’s changed, and look to the future.... Read More

Marketing, Artificial Intelligence, Infographics, Research

Sep 01, 2020 By Sassoon Grigorian

Over 20,000 New Jobs in Thailand by 2024 in the Salesforce Economy

The Salesforce ecosystem can generate job growth, even during the pandemic. Learn how that’s possible and why employees need to reskill to benefit from this growth.... Read More

Cloud, Cloud Services, Digital Transformation, Ecosystem, Research

Aug 25, 2020 By Jess O'Reilly

Marketing Must Evolve, Now More Than Ever

Now, more than ever, marketing needs to be a real-time and always-on experience. Learn more in the sixth State of Marketing report. ... Read More

Customer Experience, Digital Marketing, Omni-channel, Research

Jul 30, 2020 By Jody Farrar

What Does Salesforce Do?

Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce... Read More

CRM, Customer Experience, Digital Transformation, Salesforce Ohana, Research

Jul 05, 2020 By Nichola Palmer

How Has COVID-19 Impacted APAC Marketers’ Priorities?

The sixth edition of the State of Marketing report reveals key marketing trends for 2020. Here are some top priorities and challenges for APAC marketers.... Read More

Business as a Platform for Change, Research, Marketing, Infographics

May 26, 2020 By Adam Blitzer

The 6th State of Marketing Report Uncovers Trends to Navigate Change

Marketers have always been at the forefront of change. A few months ago, the focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted. Technologies such as artificial intelligence (AI), along with increased customer... Read More

Customer Engagement, Leading Through Change, Marketing, Industry Report, Research