Feature

May 29, 2020 By Feras Alhlou

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Fluctuations in ad spend, work from home mandates, and more consumer time spent online — These are a few of the recent shifts having sudden and drastic impacts on the visits to your company’s web site. For those who count on Salesforce Marketing Cloud and Google Analytics 360 for actionable... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Leading Through Change

May 28, 2020 By Ari Bendersky

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

Geoffrey Moore, the best-selling author of “Chasing the Chasm” and a respected marketing consultant and innovations expert, joined us to discuss how companies can thrive amid the COVID-19 crisis. Here, in the first of a three-part series, Moore encourages companies to reflect on what they can do to... Read More

Future of Work, Customer Experience, Leading Through Change, Thought Leadership, CEO

May 26, 2020 By Adam Blitzer

The 6th State of Marketing Report Uncovers Trends to Navigate Change

Marketers have always been at the forefront of change. A few months ago, the focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted. Technologies such as artificial intelligence (AI), along with increased customer... Read More

Customer Engagement, Leading Through Change, Marketing, Industry Report, Research

May 21, 2020 By Ari Bendersky

Why Masks Will Likely Be Necessary at Work Until 2021

Renowned doctor David Agus discusses the nuances of face coverings in the workplace while some businesses weigh their necessity. Welcome to part two in our series about returning to the workplace, in conversation with renowned physician David Agus. Today Dr. Agus discusses the high probability that... Read More

Future of Work, Leading Through Change, Leadership Insights

May 14, 2020 By Wade Wegner

5 Ways Technology Teams Can Deliver A Better Customer Experience Now

Business priorities have shifted from playing offense to defense. It is a critical time to focus on helping customers extract value from your products and services. That’s why your technology team needs to do all they can to leverage existing Salesforce products to improve the customer experience... Read More

Customer Experience, IT, Leading Through Change

May 12, 2020 By Ari Bendersky

Dr. David Agus: Why Companies Should Consider a Chief Health Officer

The renowned doctor discusses the importance of this new role and exactly what it should entail. Last week, Dr. David Agus, one of the world’s leading physicians, shared his excitement about the effective clinical trials at the University of Oxford in England of a new drug to fight the spread of... Read More

Future of Work, Salesforce Ohana, Leadership, Leading Through Change, Leadership Insights

Apr 30, 2020 By Jim Alkove

Is Your Remote Environment Secure? Here’s How to Keep It Safe

We’ve witnessed the largest workforce transformation in history when the world went remote almost overnight in March. As Salesforce’s Chief Trust Officer, I partner with teams across the company to ensure we seamlessly continue to deliver our service in this new environment while our global... Read More

Future of Work, Salesforce Ohana, IT, Leading Through Change, Best Practices

Apr 23, 2020 By Marc Mathieu

From Breakdown to Breakthrough: A Game Plan for Brands During Times of Crisis

Marc Mathieu is Senior Vice President, Strategic Customer Transformation & Innovation, at Salesforce. It’s safe to say I’ve encountered almost every kind of brand crisis during my career. When I worked for Coca-Cola in Asia during the late 1990s and early 2000s, we dealt with government... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Thought Leadership

Apr 22, 2020 By Andrew Albert

Deploy a Crisis Response App to Support Your Workforce and Business Continuity

Over the last month, business practices have changed around the world. Routines are no longer the same, and we’re figuring out where to focus and how to pivot based on changing data and operational considerations. Yet, it’s awe-inspiring to see individuals and teams, all across the world, finding... Read More

Customer Engagement, IT, AppExchange, Apps, Leadership, Leading Through Change