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Measure What Matters Most — Which Marketing Metrics Should You Focus On?

Jun 15, 2022 By Chris Jordan

Measure What Matters Most — Which Marketing Metrics Should You Focus On?

With the proliferation of data sources, how do marketers know where to focus? Chris Jordan suggests measuring what you want to improve.... Read More

Future of Work, Marketing, Digital Transformation, Thought Leadership

How V-Key Became a Trusted Advisor to Global Businesses

Jun 02, 2022 By Nichola Palmer

How V-Key Became a Trusted Advisor to Global Businesses

Cybersecurity company V-Key is one of Singapore’s fastest-growing businesses. Discover how it fuels this growth and builds customer trust. ... Read More

Digital Transformation, Business as a Platform for Change, Small Business, Customer Journey, Customer Story

The secret to seamless and connected service

Jun 01, 2022 By Nichola Palmer

The Secret To Seamless and Connected Service

Customers are craving human connection in the new normal. Leveraging connected end-to-end technology is the key to humanising customer connections and delivering seamless service experiences. ... Read More

Digital Transformation, Customer Story, Customer Service, Trailblazer Story

3 Key Takeaways from Our New Ebook: Unleashing Fintech’s Potential

May 25, 2022 By Salesforce

3 Key Takeaways from Our New Ebook: Unleashing Fintech’s Potential

Fintech firms can take advantage of a growing market and cutting-edge technology to unleash their potential.... Read More

Digital Transformation, Financial Services

Insurance Technology Is Changing the Industry — Here’s How

May 24, 2022 By Chris Cicchetti

Insurance Technology Is Changing the Industry — Here’s How

Discover how the latest insurance technology trends help carriers deliver a better customer experience, from distribution to underwriting.... Read More

Financial Services, Digital Transformation

How the SFCCA Is Using Salesforce To Preserve and Share Cultural Knowledge

May 19, 2022 By Agnes Phua Lindstrom

How the SFCCA Is Using Salesforce To Preserve and Share Cultural Knowledge

Learn how the SFCCA is using Salesforce to centralise member and events data, and pass on cultural traditions to the next generation. ... Read More

Trailblazer Story, Customer Story, Digital Transformation, Business as a Platform for Change, Not for Profit

The Rise of CDP and Its Role in the Marketing Technology Stack

May 17, 2022 By Robert Colborne

The Rise of CDP and Its Role in the Marketing Technology Stack

According to the latest State of Marketing report, marketers are embracing CDP. Learn what CDP is, and how it is changing marketing.... Read More

Marketing, Digital Transformation, Research, Thought Leadership

What Is the Salesforce AppExchange and How Can I Use It?

May 13, 2022 By Silvia Dragonetti

What Is Salesforce AppExchange and How Can I Use It?

Read our starter’s guide to the AppExchange, including what it is, how it delivers value , and how to get started. ... Read More

AppExchange, Partner, Digital Transformation

5 Ways Financial Services Can Drive Profitability Through a Unified Customer Experience

Apr 21, 2022 By Salesforce

5 Ways Financial Services Can Drive Profitability Through a Unified Customer Experience

Here’s how technology can help the financial services industry deliver great customer experiences and drive profitability.... Read More

Financial Services, Customer Experience, CRM, Customer Engagement, Digital Transformation

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Over 20,000 New Jobs in Thailand by 2024 in the Salesforce Economy

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In Crisis, IT Leaders Are Keeping Teams and Customers Connected

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In Crisis, IT Leaders Are Keeping Teams and Customers Connected