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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

November 23, 2016 By Richard Jones Penny

Why Retail Employees are as Important as Customers

Retailers are again getting to know their customers as individuals. But are we creating hidden risks by not doing the same for our employees?... Read More

Retail

November 22, 2016 By Bart Pannecoeck

How AI Can Empower Airlines to Connect Better With Their Customers

Airlines can significantly benefit from Artificial Intelligence (AI) in order to optimise B2B sales win rates, provide better B2C marketing and improve staff efficiency... Read More

IT, Sales, Marketing, Customer Service

November 21, 2016 By Salesforce UK

Vax Steams Ahead with Customer Service Transformation

Floor care brand Vax has empowered their customer engagement team to not only improve service levels, but also unlock new revenue-generating opportunities... Read More

Customer Service

November 17, 2016 By Salesforce UK

8 Small Business Tips to Save Time and Money

Here are eight business tips to help your SME save time and money, and leverage your size... Read More

Small Business

November 16, 2016 By Gavin Mee

When it Comes to Shopping, Millennials are Searching for the ‘Star’ Treatment

For retailers to stand out, they need to deliver a luxury experience - even on the high street. How, you ask? By making it more personal... Read More

Retail

November 15, 2016 By Emma Chalwin

How are Disruptive Brands Reimagining Marketing?

Disruptive brands often have to develop new ways to market their products and services. We look at the marketing tactics disruptors use to grab our attention... Read More

Marketing, Small Business

November 14, 2016 By Homayoun Hatam

Finding Sales Growth Amid Disruption

We are excited to share today’s guest blog post by Homayoun Hatami, senior partner at McKinsey & Company, leading the EMEA Marketing & Sales practice... Read More

Sales

November 8, 2016 By Madlen Nicolaus

The McKinsey View: The State of Digital Marketing & How to Capture Value

We spoke with McKinsey's Roberto Longo to find out what's going on today in digital marketing. He gave marketers three pieces of advice for 2017 and beyond... Read More

Marketing

November 7, 2016 By Ian Waters

Access Denied! Getting Users to the Enterprise Apps They Need

With the right platform, it is possible (with your governance policies) to give the right access to the right people in the right way... Read More

Apps, IT

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