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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

June 13, 2017 By Diana Edmundson

Our 2017 List of the Best Cloud Apps for SMEs

Make the most of the cloud with our list of almost 30 apps that can help you build and scale your business — from laying the foundation all the way through to connecting all the moving parts of your growing business... Read More

Small Business, Startups, Apps

June 9, 2017 By Prina Mandavia

Why AI-Assisted Selling is the Future of Enterprise Sales

Every sales rep wants to close more deals, faster--and in their own way. Salesforce World Tour London 2017 showed how, with AI-powered insights, Salesforce makes it possible... Read More

Sales, Events, Artificial Intelligence

No Code Low Code All Code Trailblazing IT Teams

June 9, 2017 By Nalina Athyantha

No-Code, Low-Code, All-Code: How Trailblazing IT Teams are Building More Apps, Faster

Customers want seamless, personalised experiences – and it’s up to IT to deliver them. To meet demand, trailblazing companies are rethinking their approach to application development... Read More

IT, Events

June 8, 2017 By Prina Mandavia

How Marketing Can Drive a Connected Customer Experience

How can Marketing maximise its value to the brand and to its customers? By using a single platform to create a connected, personalised, 1-1 journey for each customer... Read More

Marketing, Customer Experience, Events

June 7, 2017 By Nalina Athyantha

From Transactions to Conversations: The New World of Customer Service

People used to buy products; now they buy experiences. This was one of the key takeaways from Salesforce World Tour London 2017 - read on for more... Read More

Customer Service, Customer Experience

June 6, 2017 By Adelina Rusu

The Financial Services Loyalty Crisis: Is AI the Answer?

Financial services is facing massive disruption – so how should UK providers respond? By combining technological innovation with unprecedented customer focus, says Salesforce’s Rohit Mahna... Read More

Financial Services

June 5, 2017 By Stella Hall

Retail Disruption: How Leading UK Retailers are Responding

Retail is changing at a dizzying pace – so how can UK retailers keep up? Hear what John Lewis and the Co-op had to say about customer experience during Salesforce World Tour London 2017... Read More

Retail, Customer Experience

June 1, 2017 By Julie Nemirovsky

The Age of Relevance: Asset Management & Digital Transformation

Each time I meet with an Asset Manager I hear groans about Mifid II. But lets use this as an opportunity to build longer and more profitable relationships... Read More

Financial Services

May 26, 2017 By Salesforce UK

AI in Manufacturing: Why Talking Elevators Are a Sign of Things to Come

Elevator manufacturer KONE is using AI from Salesforce and IBM to transform its product-oriented business into a real-time service business – with the customer at its core... Read More

Manufacturing, Artificial Intelligence

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