I had a fascinating interview on the 'Art & Science of Marketing' with Mark Phelps, Head of Marketing Technology at GoCompare. Read on for great insights...
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We invited marketers from four businesses that are getting B2B marketing automation right to share their experiences. This is what we learned...
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Salesforce Advertising Studio and Google Customer Match are a marriage made in advertising heaven - delivering more clicks, more conversions and higher ROI across search campaigns...
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This is Part 2 of our B2B marketing series. Start with our first post, What makes B2B marketing different to B2C? to take a look at what sets B2B marketing apart...
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A major challenge for any organisation is how to cultivate a culture of innovation. Here are five ways you can create an innovative workplace...
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84% of Britons rate the personal touch of independent shops as above average to very good. However, shopping in the UK is now mostly done online...
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I have always been fascinated by the interaction of technology, data and people. The people element especially. How can all three multiply creativity, long term business results and personal success?...
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