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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

August 6, 2021 By Salesforce UK

3 Business Lessons We Can Learn from Olympians’ Pursuit of Excellence

Olympians spend their prime years pursuing excellence. Here are three things we can all do to achieve excellence in our business lives. ... Read More

Business as a Platform for Change, Future of Work, Leadership, Thought Leadership

May 28, 2021 By Salesforce UK

Mark Ritson on the Challenges Keeping CMOs Awake at Night

What are the big issues keeping CMOs tossing and turning at night? Is it building their brand? Getting closer to their customers? Or getting their board’s attention? Recently we brought together CMOs from some of the world’s leading brands to discuss what’s really on their minds.... Read More

Leading Through Change, Leadership, Marketing

October 21, 2020 By Carl Henderson

3 Transformational Leadership Moves to Strengthen Customer Relationships in a Crisis

What is transformational leadership and what levers do business leaders have to drive customer-centric transformation, particularly in times of crisis?... Read More

Future of Work, Leadership

October 16, 2020 By Salesforce UK

How PwC Digitally Upskilled Their Global Workforce

Today, there simply isn’t a choice to up-level technology investments and to make sure your employees are also digitally up-skilled to make the most of it. Here's how PwC have gone about it... Read More

Digital Transformation, Future of Work, IT, Leadership

July 11, 2019 By Paul Smith

Global Britain: How We Maintain Our Edge and Build Our Future

Recent Salesforce research shows a growing expectation that business has to provide leadership on values. How can technology and the digital reskilling of workers enable this?... Read More

Careers, IT, Leadership, Research, Small Business

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