Executive Vice President and General Manager, UK at Salesforce

Paul Smith is the Executive Vice President and General Manager, UK at Salesforce. As General Manager, he is responsible for leading the company's growth and business strategy in the UK. Paul first joined Salesforce in 2012 and has held leadership roles across Salesforce's Marketing Cloud and Cloud Sales teams in EMEA.  

Prior to joining Salesforce, Paul spent more than 20 years in the digital media and tech industries, with global companies such as P&G and Microsoft as well as growing startups including Techlightenment.

Based on his extensive digital experience, Paul is often sought to speak at industry conferences and events, where he shares how brands can leverage technology and data to build better relationships with their customers. Paul is also an ally for equality in the industry and is the EMEA executive sponsor of equality and diversity programmes at Salesforce.