Grace Meldrum

Grace Meldrum is a Product and Solutions Marketing Manager, supporting the Salesforce business and their customers across UK & Ireland.

Her passion and focus is to help brands create more meaningful customer experiences with digital-first solutions that span the entire lifecycle - ultimately leading to increased loyalty and revenue.

Before joining Salesforce, Grace worked client-side for over 12 years in retention-based marketing roles across the Retail, Travel and Automotive sectors.

How ecommerce retailers can prepare for Christmas 2020

November 24, 2020 By Grace Meldrum

5 Moves for Retailers to Adapt their Ecommerce Strategy to prepare for 2020’s Christmas Shift

2020 has left a permanent mark on the retail landscape. Here’s how brands can prepare their ecommerce strategy for the new holiday season.... Read More

Commerce, Retail

The Digital First Future of Homeware and Interiors Retailers

November 5, 2020 By Grace Meldrum

The Omnichannel Future of Homeware Retailers

We recently spoke with leaders from the homeware industry, who shared how they are adapting their digital and omnichannel strategies to exceed their customers’ post-COVID expectations. Read on to find out what else is top of mind here.... Read More

Commerce, Digital Transformation, Retail

November 4, 2020 By Grace Meldrum

How to Build Customer Loyalty by Optimising your Ecommerce Platform & Strategy

Hear how four speakers at Salesforce Live: United Kingdom and Ireland optimised their ecommerce strategy in uncertain times.... Read More

Commerce, Digital Transformation, Customer Engagement, Retail

August 25, 2020 By Grace Meldrum

Five Opportunities For Brands To Boost UX With Order Management

Within the last 6 months, Ecommerce and many other industries have accelerated beyond recognition. Continued social distancing measures in place have seen a critical mass of UK consumers swap physical checkouts for digital baskets. ... Read More

Commerce, Retail

July 23, 2020 By Grace Meldrum

How an Online Fashion Brand Is Supporting Boutique Businesses on the Road to Resilience

Luxury fashion website, Farfetch, has been a lifeline for small boutiques during lockdown. Their Chief Customer Officer, Stephanie Phair, spoke with June Sarpong OBE, here's what we learnt... ... Read More

Resources

June 26, 2020 By Grace Meldrum

Re-open Stores Safely with Click & Collect

As lockdown restrictions ease and retail looks to the future, could offering click-and-collect services be a way forward for retailers to safely reopen? ... Read More

Commerce, Leading Through Change

June 17, 2020 By Grace Meldrum

How to Future-Proof Your B2B Commerce Strategy

Organisations are recognising the need to digitalise their commerce strategy, to not only survive through this disruptive period, but also thrive once we reach the end of uncertainty.... Read More

Commerce, Leading Through Change, Sales

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Grace Meldrum

5 Moves for Retailers to Adapt their Ecommerce Strategy to prepare for 2020’s Christmas Shift

The Omnichannel Future of Homeware Retailers

How to Build Customer Loyalty by Optimising your Ecommerce Platform & Strategy

Five Opportunities For Brands To Boost UX With Order Management

How an Online Fashion Brand Is Supporting Boutique Businesses on the Road to Resilience

Re-open Stores Safely with Click & Collect

How to Future-Proof Your B2B Commerce Strategy

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Editors' Picks

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What Is Salesforce?

CRM

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5 Moves for Retailers to Adapt their Ecommerce Strategy to prepare for 2020’s Christmas Shift

The Omnichannel Future of Homeware Retailers

How to Build Customer Loyalty by Optimising your Ecommerce Platform & Strategy

Five Opportunities For Brands To Boost UX With Order Management

How an Online Fashion Brand Is Supporting Boutique Businesses on the Road to Resilience

Re-open Stores Safely with Click & Collect

How to Future-Proof Your B2B Commerce Strategy

Resources

Explore Our Top Featured Resources

Editors' Picks

Products

What Is Salesforce?

CRM

What Is CRM?

Customer Stories

Explore All the Trailblazers Who Are Succeeding With Salesforce

Events

Stay up to Date on Salesforce Events

New to Salesforce?

Popular Links

About Salesforce

Americas

Europe, Middle East, and Africa

Asia Pacific