State of Marketing Report 7th Edition

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small business

How to Unlock the Power of Automation

Business automation can help SMEs drive productivity and empower the workforce. Here’s where to start.

Building Bridges with Data - How to successfully close the Data Gap.

data culture

Building Bridges with Data - How to successfully close the Data Gap

Real-world examples of how companies have successfully bridged data gaps with the help of Tableau products and know-how.

Discover

What the 2022 Peak Shopping Season Results Say About 2023

SHOPPING INDEX

What the 2022 Peak Shopping Season Results Say About 2023

Holiday shopping season results are changing. We dive into consumer behaviour to see what we can expect in the future.

Discover

Sep 09, 2021 By Salesforce EMEA

Machine Learning: 6 Real-World Examples

With machine learning, computer systems can take all the customer data, build on it, and adapt to change. Algorithms adapt to data, developing behaviours that were not programmed in advance. In this blog, we go over how machine learning is used in real life.... Read More

Machine Learning, Artificial Intelligence, Future of Work, Marketing

Two friends using an ipad and credit card

Aug 25, 2021 By Michael Kostow

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

The 7th Salesforce State of Marketing report is here! Discover why 78% of marketers think new and re-prioritized metrics are here to stay - and so much more. ... Read More

Digital Transformation, Marketing, Marketing Cloud

Aug 16, 2021 By Kenneth Wagner

Marketing Transformation Success: Avoid Pitfalls and Collect Data Points

The Director of Marketing Cloud Services for EMEA North shares the three common pitfalls for companies, how to avoid them, and why data points and designing to scale are essential. ... Read More

Digital Transformation, Data Management, Thought Leadership, Marketing

Aug 02, 2021 By Ali Zaman

How Can GDPR Help Improve the Customer Experience?

Adhering to GDPR is essential, but large scale global GDPR implementations can seem overwhelming. Salesforce Director of Database Marketing Ali Zaman shares what a successful implementation looks like.... Read More

Data Management, Marketing, Sales, IT, Thought Leadership

Apr 20, 2021 By Salesforce EMEA

How B2B Ecommerce Is Changing Sales and Why Is It Important?

The world is growing more and more connected and B2B ecommerce is having a moment. Check out our blog to see how creating an omnichannel customer experience can help B2B companies stay ahead of the pack.... Read More

Digital Transformation, B2B Commerce, B2C Marketing, Future of Work, Leadership, Leading Through Change, Marketing, Commerce, Commerce Cloud

Mar 18, 2021 By Salesforce EMEA

B2B Organisations Say 50% of Revenue Comes from Digital Channels

Read our latest blog to see why B2B ecommerce is riding high, how new customer expectations are redefining boundaries, and why the future looks bright for businesses that embrace it. ... Read More

B2B Marketing, Marketing, Online Marketing, Sales, Digital Transformation, Leading Through Change

Mar 01, 2021 By Denis Hoogweg

Digital, Intelligent, Fast: What Will Automated Marketing Look Like in 2030?

The world of the marketer has never moved faster. With an exponentially growing amount of digital channels, automation, and AI rapidly changing the face of marketing, where will we be in 10 years’ time? ... Read More

B2B Marketing, Digital Marketing, Future of Work, Marketing, Marketing Cloud, Thought Leadership

Jan 27, 2021 By I-Wen Alice ChiuMaginot

The 6 Common Traits I Observed from Inspiring Marketing Leaders

Marketing leaders need to inspire, create, innovate and motivate to keep up with a constantly changing world. Here are 6 common traits found in today’s successful marketing leaders.... Read More

Thought Leadership, Marketing, Marketing Cloud, Leadership, Customer Engagement

Jan 19, 2021 By Salesforce EMEA

8 Sales Tools and Tactics That Are Changing the Game

Businesses that haven’t paid attention to digital transformation in sales have already fallen behind. Read on to hear how 6,000 sales professionals from around the world are using sales tools and tactics to revolutionise the sales process and deliver for their customers.... Read More

Sales, Sales Cloud, Marketing, Future of Work, Industry Report, Customer Engagement

State of Marketing Report 7th Edition

Get Advice from 8,200+ Marketers Around the World!

small business

How to Unlock the Power of Automation

data culture

Building Bridges with Data - How to successfully close the Data Gap

SHOPPING INDEX

What the 2022 Peak Shopping Season Results Say About 2023

Machine Learning: 6 Real-World Examples

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Marketing Transformation Success: Avoid Pitfalls and Collect Data Points

How Can GDPR Help Improve the Customer Experience?

How B2B Ecommerce Is Changing Sales and Why Is It Important?

B2B Organisations Say 50% of Revenue Comes from Digital Channels

Digital, Intelligent, Fast: What Will Automated Marketing Look Like in 2030?

The 6 Common Traits I Observed from Inspiring Marketing Leaders

8 Sales Tools and Tactics That Are Changing the Game

Editors' Picks

Digital Transformation: What Is It and Why Does It Matter?

The Top 5 Economic Benefits of Cloud Computing

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

New to Salesforce?

Popular Links

About Salesforce

Americas

Europe, Middle East, and Africa

Asia Pacific

State of Marketing Report 7th Edition

Get Advice from 8,200+ Marketers Around the World!

Get our bi-weekly newsletter for the latest business insights.

small business

data culture

SHOPPING INDEX

Editors' Picks

New to Salesforce?

Popular Links

About Salesforce

Americas

Europe, Middle East, and Africa

Asia Pacific