In the third edition of the “State of the Connected Customer” report, we surveyed over 8,000 consumers and business buyers worldwide to measure the importance of customer engagement and the best ways to communicate with consumers....
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Both consumers and consumer goods (CG) companies are in the middle of a retail renaissance. The best CG brands are optimising for the future and preparing their business plans and investments to stay relevant, competitive, and future-proof....
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Sales programs are often misunderstood, but they’re crucial for driving marketing and sales alignment. Read our latest blog to see how sales programs can connect teams, and why SPMs can be viewed as “Chief Pipeline Officers”....
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Read our latest blog to see why B2B ecommerce is riding high, how new customer expectations are redefining boundaries, and why the future looks bright for businesses that embrace it. ...
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The world of the marketer has never moved faster. With an exponentially growing amount of digital channels, automation, and AI rapidly changing the face of marketing, where will we be in 10 years’ time? ...
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We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever....
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