Apr 21, 2021 By I-Wen Alice ChiuMaginot

How Sales Programs Can Drive B2B Marketing & Sales Alignment

Sales programs are often misunderstood, but they’re crucial for driving marketing and sales alignment. Read our latest blog to see how sales programs can connect teams, and why SPMs can be viewed as “Chief Pipeline Officers”.... Read More

B2B Marketing, Sales, Thought Leadership, Leadership Insights, Customer Engagement

Mar 12, 2021 By I-Wen Alice ChiuMaginot

How Sales Program Managers Can Help Build Change Capability for Sales

Check out our latest blog to see how sales program managers can help navigate an uncertain climate and build change capability.... Read More

Sales, Leading Through Change, Thought Leadership, Leadership Insights

Jan 27, 2021 By I-Wen Alice ChiuMaginot

The 6 Common Traits I Observed from Inspiring Marketing Leaders

Marketing leaders need to inspire, create, innovate and motivate to keep up with a constantly changing world. Here are 6 common traits found in today’s successful marketing leaders.... Read More

Thought Leadership, Marketing, Marketing Cloud, Leadership, Customer Engagement

Aug 19, 2020 By I-Wen Alice ChiuMaginot

The 4 Keys for Running Social Selling Programmes

Social selling isn’t a new idea, but in an era of hyper-personal engagement, it’s become more important than ever. Check out our latest blog to discover the 4 keys to social selling with a sales team, and find out why driving social selling programmatically can lead to big wins.... Read More

Sales, Customer Engagement, Thought Leadership

I-Wen Alice ChiuMaginot

How Sales Programs Can Drive B2B Marketing & Sales Alignment

How Sales Program Managers Can Help Build Change Capability for Sales

The 6 Common Traits I Observed from Inspiring Marketing Leaders

The 4 Keys for Running Social Selling Programmes

Editors' Picks

Innovation is Everywhere: Salesforce Germany’s Investment in the Future of the Tech Ecosystem

What are Customer Needs? An 8-step Strategy for Discovering What the Customer Wants

Empowering Our Customers to Succeed in a Changing Data Privacy and Residency Landscape

New to Salesforce?

Popular Links

About Salesforce

Americas

Europe, Middle East, and Africa

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How Sales Programs Can Drive B2B Marketing & Sales Alignment

How Sales Program Managers Can Help Build Change Capability for Sales

The 6 Common Traits I Observed from Inspiring Marketing Leaders

The 4 Keys for Running Social Selling Programmes

Editors' Picks

Innovation is Everywhere: Salesforce Germany’s Investment in the Future of the Tech Ecosystem

What are Customer Needs? An 8-step Strategy for Discovering What the Customer Wants

Empowering Our Customers to Succeed in a Changing Data Privacy and Residency Landscape

New to Salesforce?

Popular Links

About Salesforce

Americas

Europe, Middle East, and Africa

Asia Pacific