B2B ecommerce has played second fiddle to B2C ecommerce for a while, but that’s beginning to change. Read on to find out how AI is boosting B2B, and why it’s more important to be an advisor than a sales person.
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Marketing
In a competitive climate dominated by loud voices and big advertising spends, digital marketing helps businesses reach their ideal consumer. But how can these businesses know how effective their marketing is, and what steps can they take to improve it?
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It’s never been more urgent for organisations to offer digital solutions, but the challenge for many is how to successfully achieve product innovation and go digital. We look at the challenges to marketers in South Africa, with the help of the 7th Edition State of Marketing Report. ...
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Global marketers are facing new challenges in the current climate. We focus on top marketing strategies and priorities in the UAE, using findings from the 7th Edition State of Marketing Report. ...
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Learn how the wealth management sector has been impacted by the COVID-19 pandemic and what organisations are doing to survive in the current economic climate.
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The world of retail banking has changed immensely since the global pandemic began; can you keep up? Find out why autonomous finance could well be the key.
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Building materials companies are adapting to a new digital world. Read on to see why building materials trends point to a fast-approaching future that’s more sustainable, efficient and customer centric....
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