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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

October 6, 2020 By Salesforce Canada

9 Ways to Make New Technology Less Intimidating

By Lee Huffman Technology moves so fast, it can be hard to keep up with the latest and greatest. Not understanding a new program, phone app, or piece of hardware doesn't mean you aren't technologically capable. It just means you need to shift your approach a bit. Even though the world is constantly... Read More

Learning

October 5, 2020 By Salesforce Canada

Why Should A Small Business Care About AI?

When most small business owners drew up their original business plan, they probably didn’t include “artificial intelligence” under the list of resources they would need. After all, a few years ago the notion of a small business using such technology — which was arguably even less well-understood... Read More

Small Business, Artificial Intelligence

October 2, 2020 By Salesforce Canada

What Is A/B Testing?

You may not be able to argue with statistics, but you should always be able to act on them. Even as you’re reading these words, your business is generating data that is worthy of analysis. Your website is converting visitors into active prospects . . . or not. Your social media posts are driving... Read More

Marketing

September 30, 2020 By Salesforce Canada

How Can Your Company Earn Consumers’ Trust?

By Laura Newcomer Building customer trust has always been important for companies, but perhaps never more so than today. CEOs around the world are concerned about consumer trust in business, and rightfully so. Edelman, a global communications firm, published “2019 Edelman Trust Barometer Special... Read More

Customer Experience

September 28, 2020 By Salesforce Canada

5 Steps To Determine If Your Business Is Growing

To a true entrepreneur, words like “growth” and “success” aren’t just related — they’re practically synonyms. Even if you refer to the plans and activities you pursue as a business strategy, you’re really talking about a growth strategy. This encompasses getting more customers, more sales, and... Read More

Small Business

September 28, 2020 By Salesforce Canada

To Make Your Marketing Work, Use The Same Vocabulary As Your Customers

Would you like to purchase a waste disposal sanitation system — or a garbage can? Similarly, most of us would probably search online for a “microwave,” assuming vendors would realize we were interested in an oven and not the properties of radiation. Sometimes, though, companies fall into the trap... Read More

Marketing

September 25, 2020 By Salesforce Canada

Know Your Metric: Email Marketing Open Rates

By Kathryn Casna The term “open rate” may seem self-explanatory, but understanding this metric is critical to the success of your email marketing efforts. And while calculating your open rate may be simple, improving your score isn’t because a lot of factors affect your numbers. And then there’s... Read More

Email Marketing, Marketing

September 22, 2020 By Salesforce Canada

How To Use Email Response Templates For Customer Service

When a customer sends in an email with a question or complaint, the ideal response time is approximately “yesterday.” Even though it may seem less immediate than making a phone call to a contact centre, the best customer service teams treat email messages with the same urgency and importance. How... Read More

Email Marketing, Marketing

September 18, 2020 By Salesforce Canada

How To Create Content For LinkedIn

Most social networks are a place where you can make friends, keep in touch with family and find all kinds of photos and videos to entertain yourself. LinkedIn, on the other hand, is where you can build a better career. Lots of people did the bare minimum with LinkedIn — created a profile that... Read More

Social Media Marketing

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