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The 2024 Retail Holiday Planning Guide

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Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

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Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

November 17, 2020 By Salesforce Canada

How to Transition a Side Hustle to a Small Business

By Kathleen Garvin “Behind every successful business is a successful side hustle.” To be fair, that’s not exactly a saying, but test-driving a potential full-blown business on a part-time basis isn’t a bad idea. A side hustle or side gig is typically described as a small business operation someone... Read More

Small Business

November 13, 2020 By Salesforce Canada

The Power Of CRM Platforms: Make Customers Think You’re A Mind Reader

“How nice!” “Why, thank you!” “How did you know?” There are all kinds of ways customers respond when you seem to anticipate their needs or provide some value they didn’t expect, but that third one is probably what we should focus on in this post. The fact is, customers are usually surprised and... Read More

Small Business

November 11, 2020 By Salesforce Canada

So You Want To Build An App. Here’s What You Need To Do

Building an app isn’t the only way to pursue digital transformation. It’s just the one that may lead to the most direct and immediate business results. Sure, you can revamp your website, launch a new email newsletter or experiment with a new social media platform. All of those kinds of tactics can... Read More

CIO, Apps

November 9, 2020 By Salesforce Canada

How Algorithms Actually Impact Your Business

The longer you run a small or medium-sized business, the more you get familiar with the rules: The customer is always right. You should always offer a great experience, not just products and services. Data drives the best decisions. While you’re following those rules, however, there are machines... Read More

Small Business

November 6, 2020 By Salesforce Canada

How To Run Remote Meetings More Efficiently

When an in-person meeting is going well, you can almost feel the good vibes spreading across the boardroom. People are sitting up a little straighter in their swivel chairs. No one is hiding behind an open laptop. Everyone is making eye contact. They’re giving each other a chance to speak before... Read More

Small Business

November 4, 2020 By Salesforce Canada

7 Reasons Your Content Needs To Be Approved By Other Departments

“Looks good to me.” Those are the words every marketer wants to hear when they ask others to review their content before it goes out into the world. No matter who says them, those words mean a marketer can focus their energies on launching a campaign, tracking the metrics and possibly get started... Read More

Marketing, Collaboration

November 3, 2020 By Salesforce Canada

New Research Shows Where Canadian Businesses Stand On Tech Spending And Reskilling

Even if you’re not sure you can win a race, you at least want to make it to the finish line. But what if you’re not sure where the finish line is, or which route is most likely to take you there? That image is a good analogy to what’s happened to businesses in Canada, and around the world, since... Read More

Research

November 2, 2020 By Salesforce Canada

Do You Have to Love What You Sell?

Selling is about appealing to the head while drawing upon the heart. You have to convince your customers to make a purchase based on rational arguments. No matter what facts and figures you pull together to make those arguments, however, they need to feel you believe them at your core. Though... Read More

Sales

October 30, 2020 By Salesforce Canada

What It’s Like To Be An SMB In 2020

You can’t keep a good small or medium-sized business down, even when there’s a global pandemic disrupting everyday life as we know it. Almost from the moment COVID-19 began, there were worries that temporary closures and enhanced safety protocols would significantly impact all but the largest and... Read More

Small Business

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Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

How to Transition a Side Hustle to a Small Business

The Power Of CRM Platforms: Make Customers Think You’re A Mind Reader

So You Want To Build An App. Here’s What You Need To Do

How Algorithms Actually Impact Your Business

How To Run Remote Meetings More Efficiently

7 Reasons Your Content Needs To Be Approved By Other Departments

New Research Shows Where Canadian Businesses Stand On Tech Spending And Reskilling

Do You Have to Love What You Sell?

What It’s Like To Be An SMB In 2020

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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