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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

October 28, 2020 By Salesforce Canada

Salesforce Celebrates 7 Inspiring Examples Of Canadian Small Business Resiliency

When the going gets tough, Canada’s small businesses don’t just get going — they get more innovative, strategic and customer-focused than ever before. It takes resilience to be an entrepreneur in the best of times, and most of what we’ve experienced in 2020 wouldn’t fall into that category. It has... Read More

Small Business, Business as a Platform for Change

October 26, 2020 By Salesforce Canada

Highlights Of The Latest Trends In Marketing

Canadian marketers were doing all the right things — adapting to digital channels, embracing data-driven thinking and reimagining customer experiences — and then the events of 2020 hit them. While the global pandemic brought many businesses to a temporary halt, the long-term effect has been to... Read More

Marketing

October 21, 2020 By Salesforce Canada

How To Help Your Salespeople On The Road

This is the great paradox of working in sales: it’s one of the most sociable jobs in the world and also, occasionally, one of the loneliest. Sales reps often demonstrate outstanding interpersonal skills when they initially meet with a client, deliver a formal pitch and close deals, for example.... Read More

Sales

October 20, 2020 By Salesforce Canada

What, Exactly, Is The Connected Consumer?

A consumer comes walking into a store and approaches an associate right away, smiling and making direct eye contact. They ask smart questions that show they’ve done their research. They offer feedback on the products they are shown. and they make comments to a friend they brought in with them.... Read More

Customer Experience

October 19, 2020 By Salesforce Canada

Is The Pinnacle Of A Marketer’s Career — CMO — Changing?

When companies first started appointing chief marketing officers, it reflected how important the job of building brand awareness and driving demand had become. The recent elimination of CMO titles in many firms may suggest the reverse is happening — that marketing is becoming less critical to a... Read More

Marketing

October 19, 2020 By Salesforce Canada

The Most Important Decision To Make Before Your First Sale

A lot of entrepreneurs like to begin with the end in mind: that nirvana where you’ve not only achieved product-market fit but attracted a critical mass of happy customers who will lay the foundation for you to scale your startup. There’s nothing wrong with imagining what your business will look... Read More

Sales

October 16, 2020 By Salesforce Canada

How To Measure Your Marketing Without Data

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the... Read More

Marketing

October 16, 2020 By Salesforce Canada

How To Get Started When You Want To Build An App

Having an app in 2020 is kind of like having a website in 2010: the majority of customers expect businesses to offer one, and for the experience of using it to give them significant value. While smartphones have changed considerably over the past few years, the one constant has been the use of... Read More

Small Business, Apps, Platform

October 16, 2020 By Salesforce Canada

An Uncomplicated Walk-Through Of What CRM Platforms Do

If you’re trying to pitch the idea of using a CRM to a person or group that’s averse to trying new technology, ask them to imagine the letters stand for “career redefining moment.” As you walk through the benefits, you can explain that they actually stand for “customer relationship management,” but... Read More

Small Business, CRM

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Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

Salesforce Celebrates 7 Inspiring Examples Of Canadian Small Business Resiliency

Highlights Of The Latest Trends In Marketing

How To Help Your Salespeople On The Road

What, Exactly, Is The Connected Consumer?

Is The Pinnacle Of A Marketer’s Career — CMO — Changing?

The Most Important Decision To Make Before Your First Sale

How To Measure Your Marketing Without Data

How To Get Started When You Want To Build An App

An Uncomplicated Walk-Through Of What CRM Platforms Do

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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