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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

March 10, 2021 By Salesforce Canada

Should Your Customer Service Reps Earn Commission?

Customer service departments cost money to staff and operate, but the most successful companies have realized they can be a strong source of revenue, too. Instead of looking at them as the place where people go to complain about their purchases or an unsatisfactory experience, they recognize... Read More

Customer Service

March 9, 2021 By Vincent Perrin

Why Law Firms Must Embrace Data & Analytics

Data and analytics have revolutionised the way companies operate. When used intelligently and securely, data simplifies company operations, informs decision-making, and fosters more robust customer relationships. Yet, the legal industry struggles to follow suit. There is a wealth of untapped... Read More

Data Management, Digital Transformation

March 8, 2021 By Salesforce Canada

How To Network With The Sales Community On LinkedIn

If LinkedIn was a conference instead of a social media platform, it would be the kind where the best part is walking out of a keynote or breakout session and having coffee with a group of fellow attendees. At any given moment, your LinkedIn feed is probably filled with people sharing stories about... Read More

Sales

March 5, 2021 By Salesforce Canada

Reach Out To Your Customers Through Your App

“Need help or support?” product brochures used to say. “We’re only a phone call away!” There are still plenty of numbers you can dial that will take you directly into a contact centre filled with expert agents who can solve customers’ biggest challenges. Increasingly, though, those companies are... Read More

Customer Service

March 3, 2021 By Salesforce Canada

How To Market A Product That Has A Small Customer Base

There isn’t a definitive number that qualifies a group of people as a “base” of customers, just as there’s no rule on how large the group has to become. The usual assumption about growing a company is that you want to amass as many customers as possible. The more infinite the addressable market... Read More

Marketing

March 1, 2021 By Salesforce Canada

Sales Cycle Length: How It’s Calculated And Why It’s Important

You may agree with the notion that “life is a marathon, not a sprint,” but sometimes selling can feel like a particularly long race to the finish line. Unlike a sprint or a marathon, of course, the journey from opportunity to a closed deal doesn’t usually begin with the excitement of a “3-2-1 go!”... Read More

Sales

February 26, 2021 By Salesforce Canada

How Financial Institutions Need To Keep Up With Changing Consumer Needs

You might switch up the place you shop for clothes, groceries or the latest gadget, but we usually choose a financial institution in the hopes of a long, loyal relationship. Some of us still have a bank account that was set up when we were children. We might choose the same financial institution... Read More

Small Business

February 24, 2021 By Salesforce Canada

How To Start Using Your Salesforce CRM Platform

Using a CRM may be a journey, but all businesses, particularly small and medium-sized ones, want to end up at the same destination: a place of growth based on more (and larger) sales. This can be challenging in large enterprises that have huge sales teams, but that’s more an issue of training and... Read More

Small Business

February 19, 2021 By Salesforce Canada

Your Customers Know What They Want. Ask them!

Just as the last of your items gets scanned at the checkout in a store, an associate might say something like, “That it for today?” This is a truncated version of a question they’re asking customers all day long, which is, “Is there anything else you would like to buy from us today?” If you chatted... Read More

Small Business

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Customer Success

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

Should Your Customer Service Reps Earn Commission?

Why Law Firms Must Embrace Data & Analytics

How To Network With The Sales Community On LinkedIn

Reach Out To Your Customers Through Your App

How To Market A Product That Has A Small Customer Base

Sales Cycle Length: How It’s Calculated And Why It’s Important

How Financial Institutions Need To Keep Up With Changing Consumer Needs

How To Start Using Your Salesforce CRM Platform

Your Customers Know What They Want. Ask them!

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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