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The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

April 19, 2021 By Salesforce Canada

What Is Pay Per Click (PPC)?

You’ve diligently developed the right keywords. You’ve invested time in researching and writing content for a landing page, blog or eBook to align with those keywords. You publish it and, before long, it ranks at the top of search engine results! Still, you’re disappointed. Even angry. You feel... Read More

Small Business

April 16, 2021 By Salesforce Canada

The First Important Steps For Marketing A Startup

Startups may need time to grow from seed funding to fully profitable, but they can’t afford to waste any time on the journey from “Who?” to “Oh, I’ve heard of them.” There’s usually no getting around starting off as a “Who?” in most of your potential customers’ minds. Startups, by their very... Read More

Startups

April 14, 2021 By Salesforce Canada

Use Your App To Provide Customer Service

With many of us spending more time on our smartphones than ever before, there’s no shortage of business cases a company could make for developing its own mobile app. Strangely enough, though, customer service is often not one of them. It’s not that companies are creating apps without thinking... Read More

Customer Service

April 13, 2021 By Salesforce Canada

Loopio Offers Research On How North American Firms Can Win More RFPs In 2021

Lots of companies spend their time responding to lucrative requests for proposals (RFPs), but Kathryn Bennett suggests they could win more of them by asking themselves a few questions first. The director of RFP Excellence at Canadian-founded Loopio — which provides software to assist with proposal... Read More

Customer Success

April 12, 2021 By Salesforce Canada

Get To Know The Cloud: Why Is It More Secure?

You could lose money if someone were to steal your products rather than purchase them. Having someone make off with your office supplies would be irritating, but you could probably replace them. Having someone make off with your data, however, could put you out of business entirely. Keeping up... Read More

Small Business

April 9, 2021 By Salesforce Canada

All The Sources Of Customer Data You Can Use

The strategic use of data could be one of the biggest contributors to a small or medium-sized businesses’ growth, but many firms don’t realize that not all data was created equally. More than a year ago, for example, Google announced it would be phasing out what’s known as the third-party cookie... Read More

Small Business

April 7, 2021 By Salesforce Canada

Set Yourself Up For A Productive Day: 5 Tips

“Where did the morning go?” you might ask just before lunch, when it seems like you’ve done nothing but answer email messages. “Is it that time already?” you think to yourself as another meeting is about to start, leaving you with no time to finish whatever task you had just started. “I guess... Read More

Sales

April 5, 2021 By Salesforce Canada

How To Brainstorm Questions For Your FAQ Page

You might have already recognized some of the reasons to have a frequently-asked questions (FAQ) page on your website, but this is probably the biggest one: The most frequently-asked questions often go unasked. When customers arrive on your site — whether through a link on social media or from the... Read More

Startups

April 2, 2021 By Salesforce Canada

3 Ways To Set Rules When Collaborating With Coworkers

It almost sounds like a riddle: When people have to work together, the first thing they need to do is figure out what works. Whether employees are sitting next to each other or dialling in from home, in other words, nothing will get accomplished unless everyone is crystal clear on the... Read More

Small Business

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Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

What Is Pay Per Click (PPC)?

The First Important Steps For Marketing A Startup

Use Your App To Provide Customer Service

Loopio Offers Research On How North American Firms Can Win More RFPs In 2021

Get To Know The Cloud: Why Is It More Secure?

All The Sources Of Customer Data You Can Use

Set Yourself Up For A Productive Day: 5 Tips

How To Brainstorm Questions For Your FAQ Page

3 Ways To Set Rules When Collaborating With Coworkers

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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