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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

February 15, 2021 By Salesforce Canada

Why Even Solopreneurs Need Cloud Computing

You’re the boss. You’re also the sales manager. You’re the CMO. When customer service issues arise, they come to you. If there are financial decisions to be made, you will be the one making them. Like so many other solopreneurs, you probably wouldn’t have it any other way. Although most businesses... Read More

Startups

February 12, 2021 By Salesforce Canada

How Transparent Should Your Marketing Be?

It’s old enough by now that it’s probably okay to start with this spoiler: in the classic movie The Wizard Of Oz, what appeared to be a great and all-powerful being is eventually revealed to be nothing more than a little old man behind a curtain. This was shocking because, until then, all anyone... Read More

Marketing

February 10, 2021 By Salesforce Canada

How To Grow When What You Sell Doesn’t Scale

If you were stuck in traffic behind a car with a bumper sticker that read, “How’s my scaling going?” you might have to be an entrepreneur to get the joke. The word “scale” is used so often among startups and small or medium-sized businesses (SMBs) that it has almost become shorthand for “growth.”... Read More

Sales

February 8, 2021 By Salesforce Canada

Do You Want Sticky Customers? Absolutely!

A sticky customer is the kind you probably had in your head when you first thought of starting a small or medium-sized business. From the moment you sell them your product or service, they get it. They understand why it’s important and why they should appreciate it, or maybe even love it. They... Read More

Startups

February 5, 2021 By Salesforce Canada

Technology Can Transform Your Productivity — If You Let It

Another e-mail sent off! Another voicemail left. Another bill paid. We all have our own idea of what it means to be productive. It’s usually the tasks that we can complete quickly, easily and in large volumes. Even if you don’t keep an actual to-do list, you might make a mental check mark as you... Read More

Small Business

February 3, 2021 By Salesforce Canada

The Drip Campaign Metrics That Indicate Success

Drip water into a glass long enough and you’ll see it change from empty to full. It may take a while, but it’s pretty easy to assess your progress along the way. CMOs may occasionally wish it were the same for drip campaigns, which theoretically should lead to a CRM full of leads for the sales... Read More

Marketing

February 1, 2021 By Salesforce Canada

Surprises Are For Parties, Not For Salespeople

There are few certainties in sales, but the more reps can feel confident about what’s ahead of them, the better. At one time, for example, sales reps might have been assigned territories or accounts with very little to go on. If there were customer records, they were either paper-based or stored... Read More

Small Business

January 29, 2021 By Salesforce Canada

Create Memories With Your Customers To Increase Loyalty

When a customer buys something, most businesses provide them with a receipt, a bag if they need one, and some kind of “thank you” to close out the transaction. The truly successful companies also throw in a little dopamine. As a natural chemical found in the human body, dopamine acts as a sort of... Read More

Sales

January 27, 2021 By Salesforce Canada

Unexpected Ways To Find Your Next Employee

There’s usually no way of predicting what your next employee will look like, how old they are — or where they might be waiting, hoping to secure an interview with you. We all know the traditional routes to take when a search for talent begins. You can draft a job description and post it on an... Read More

Small Business

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Customer Success

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

Why Even Solopreneurs Need Cloud Computing

How Transparent Should Your Marketing Be?

How To Grow When What You Sell Doesn’t Scale

Do You Want Sticky Customers? Absolutely!

Technology Can Transform Your Productivity — If You Let It

The Drip Campaign Metrics That Indicate Success

Surprises Are For Parties, Not For Salespeople

Create Memories With Your Customers To Increase Loyalty

Unexpected Ways To Find Your Next Employee

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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