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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

July 6, 2021 By Salesforce Canada

Should Your Brand Work With An Influencer?

They might never call themselves an influencer. They might not even like the word, and what it suggests about their work. And yet there are people who have demonstrated such a degree of mastery in how they use social media that there’s no more accurate way to describe the value they can offer to... Read More

Marketing

June 23, 2021 By Danny Wong

7 Important Tips for Tracking Sales and Costs for Small Businesses

As sales pour in, it’s easy to become so focused on top-line growth that costs and expenses go unchecked. For small business owners, it’s important to keep a close eye on both in order to determine true profit margins. This ensures that the extra resources companies invest to grow revenue will... Read More

Small Business

June 21, 2021 By Danny Wong

How to Estimate Your Small Business’ Future Sales

Effective budgeting requires a look at existing assets as well as a forecast into future sales. As a small business owner, you can only spend what you have, and you should always aim to spend less than your anticipated revenues. This is well-understood, practical business advice. The cornerstone to... Read More

Small Business

June 4, 2021 By Salesforce Canada

Learn To Sell Yourself In Order To Be Successful At Sales

When customers consider purchasing from a sales rep, there’s one calculation they always make besides the price of the item and how badly they want it. It could boil down to a question which is in their mind, whether they’re consciously aware of it or not. The question is: Am I willing to invest... Read More

Small Business

June 2, 2021 By Salesforce Canada

How Can Customer Service Help Marketing?

Aligning service and marketing departments will position a brand to have a consistent and cohesive dialogue with customers. The brand’s sales and reputation will grow as a result. Learn more about the alignment of these two departments.... Read More

Customer Service, Marketing

April 30, 2021 By Salesforce Canada

5 Tips for Encouraging Excellent Communication in Your Company

Scene One: The marketing department sends out a promotional campaign to a customer who reacts angrily because they already purchased the product in question. One of the marketers approaches the sales rep assigned to the customer, asking, “Why didn’t you say something?” Scene Two: The sales team’s... Read More

Small Business

April 28, 2021 By Salesforce Canada

Which Comes First: Marketing Or Sales?

If there’s one chicken-and-egg conundrum that’s almost unique to entrepreneurs, the decision of how to prioritize sales and marketing activities has got to be the biggest. Many of those starting a small or medium-sized business will initially be focused on getting a loan or finding the other... Read More

Startups

April 23, 2021 By Salesforce Canada

How To Use Instagram Stories To Build Brand Recognition

Traditionally, the best stories have a clear beginning, middle and end. Instagram Stories, on the other hand, are more like an ongoing series of slice-of-life vignettes that tell you something no matter where you jump in. If you’re not a regular user of Instagram, the Stories feature is usually... Read More

Startups

April 21, 2021 By Salesforce Canada

The 7 Social Platforms Marketers Need to Know About

The best marketing makes it feel like a brand is everywhere at once. They might have a TV spot that’s constantly airing on network TV. An out-of-home campaign about their brand promise could be showing up on bus shelters across Canada. Looking for something on a search engine? There’s the brand’s... Read More

Marketing

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Customer Success

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Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

Should Your Brand Work With An Influencer?

7 Important Tips for Tracking Sales and Costs for Small Businesses

How to Estimate Your Small Business’ Future Sales

Learn To Sell Yourself In Order To Be Successful At Sales

How Can Customer Service Help Marketing?

5 Tips for Encouraging Excellent Communication in Your Company

Which Comes First: Marketing Or Sales?

How To Use Instagram Stories To Build Brand Recognition

The 7 Social Platforms Marketers Need to Know About

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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