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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

February 22, 2022 By Salesforce Canada

What Your Chief Information Officer Needs To Know About Marketing

Marketers need all the regular hardware and software that gets issued by the IT department — mobile devices, productivity apps and employee portals — but the list doesn’t end there. To be truly successful in building a brand, marketing teams need buy-in and support from technology executives who... Read More

Small Business, Marketing

February 17, 2022 By Salesforce Canada

A Quick Introduction To Drop Shipping

The early days of running an e-commerce business are all about getting your target customers interested enough that they’ll take a journey through your web site and product pages until they finally reach that “buy” button. Everything that happens next will be key to determining how your company... Read More

Small Business, Startups

Solar panels hyphonic and wind energy execs IT CIO CEO

February 15, 2022 By Kelly James

How Technology Can Help Energy & Utility Companies Adapt To New Customer Expectations

Energy and utility companies make contingency plans. They prepare for everything from natural disasters to terrorist attacks. But what happens when catastrophes converge, like when 2020’s pandemic met severe hurricanes and wildfires? Digitized energy and utility companies outshine those that have... Read More

Digital Transformation

February 15, 2022 By Salesforce Canada

Important Parts of a Competitive Analysis that Startups Need to Consider

There’s a great history of entrepreneurs who identified a great business idea, quietly launched a startup to pursue it and wound up taking on the world — although it’s usually a particular part of the world. It doesn’t really matter whether you’re developing a startup whose primary target market... Read More

Startups, Small Business

February 10, 2022 By Salesforce Canada

How Brands Like Volvo Canada And Harry Rosen Are Transforming Retail Experiences

On any given day, Trinh Tham can look out the window and see at least five delivery trucks circling her neighborhood. She knows that, more than likely, one of them will be bringing a recently-ordered purchase to her door. As a result, she has found herself reevaluating her role and responsibility... Read More

Marketing, Customer Service

February 8, 2022 By Salesforce Canada

What Manufacturers Can Do To Keep Employees Happy And Increase Retention

Whether it’s the machinery that runs an assembly line or an entire factory, Canadian manufacturers are well aware that their operation will only be successful if they make sure to keep on top of repairs and upgrades. Every single part counts. It’s not different with the people who operate or work... Read More

Marketing, Startups, Small Business

February 3, 2022 By Salesforce Canada

Your Primer On Canada’s Industrie 2030 Initiative

“Less is more” may make sense when you’re talking about limiting unhealthy foods or reducing the clutter in your home, but for Canadian manufacturers the opposite is true. Whether they’re producing luxury goods or everyday staples, more is more — in other words, increases in production have a... Read More

Marketing, Sales

February 1, 2022 By Salesforce Canada

How to Host a Webinar that Gets Results

The lead-up to the launch of a new product is a great time to host a webinar. So is the completion of a successful project with a customer who’s willing to talk publicly about it. Webinars work well when you want to share market research you’ve conducted about trends in your industry. You can also... Read More

Marketing, Customer Service

January 27, 2022 By Salesforce Canada

How To Effectively Share A Case Study Or Testimonial

People sometimes say bad things come in threes, but successful businesses have learned how to pull off a highly positive trifecta. It goes like this: You close a deal with a new customer! The customer has a great experience with your products and services! You convince the customer to share... Read More

Startups, Marketing

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