Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

April 13, 2022 By Salesforce Canada

Does Your Employee Handbook Need An Update Post-COVID?

Some new hires receive their employee handbook the moment they show up for their first day on the job. In other cases, it’s provided to them as the last step of a formal onboarding process. Regardless of when they get it, however, the employee handbook should help team members begin the next phase... Read More

Startups, Small Business

April 8, 2022 By Kathleen Garvin

Your Checklist for Creating a Landing Page that Converts

There’s an art and a science to creating a solid landing page. You want it to look good, sure, but it also needs to drive a desired action. This is where user experience comes into the fold. User experience, often stylized as UX, centers around how a person interacts with your website or product.... Read More

Marketing, Small Business, Startups

April 4, 2022 By Salesforce Canada

Small Changes that Help Manufacturers Go Green and Make a Big Impact

The opportunities for Canadian manufacturers to begin “greening” their operations are everywhere — from the amount of electricity their equipment uses to the waste that often accompanies the production of goods. What’s sometimes challenging is knowing exactly how their journey should begin. For... Read More

Small Business, Marketing

April 1, 2022 By Salesforce Canada

A Quick Introduction To User Experience (UX)

One of the great ironies of user experience (UX) design is that the more successfully it’s done, the more the world tends to take it for granted. By now, for example, most of us get to a web site and know where to look when we want to dig deeper. There’s usually a menu running across the desktop... Read More

Marketing, Customer Service

March 30, 2022 By Salesforce Canada

How Manufacturing Businesses Will Benefit from Sharing Clean Energy Efforts with Customers

Efficiency is critical to make the best use of your resources. Productivity is paramount to fulfilling orders on time. But there’s a third attribute that tends to define the most successful manufacturers — one that may be less obvious to the public at large: transparency. When many manufacturers... Read More

Marketing, Customer Service

March 28, 2022 By Salesforce Canada

5 Lessons Companies Can Learn from Their Remote Working Experience

“Back to normal” is supposed to be a comforting phrase, especially when you’ve gone through the level of disruptions businesses across Canada and around the world have faced over the past couple of years. For some people, though, “back to normal” might not mean a simple return to the environment... Read More

Small Business

March 25, 2022 By Margaret Stuart

Why Salesforce Is Supporting Deloitte Canada’s Best Managed Companies 2022

Even the best-managed companies have had to contend with challenges over the past two years that have put their leaders, their employees and even their customers to the test. What we’ve seen over this time is a powerful synthesis of values, purpose and strategy that has reshaped the way successful... Read More

Marketing, Startups

March 23, 2022 By Salesforce Canada

6 Types of Video Content to Create for Customer Service

You can ask your customers to explain their problem over the phone. You can ask them to read the documentation that came with their product, or which you’ve posted on an online knowledge centre. You can ask them to come into a physical location to deal with the repairs. Or you can ask them to... Read More

Customer Service, Marketing

March 23, 2022 By Salesforce Canada

5 Questions to Ask Your Sales Team Before Implementing a Hybrid Work Model

In many organizations, the sales team was using a hybrid work model long before we all started using the term. Reps would regularly come to the office, for example, especially when they had to meet with their managers or the rest of the team. Those in sales have also needed to connect with their... Read More

Sales

Editors' Picks

Customer Success Stories

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Salesforce Resource Center: Free Articles, Videos, Tips & More