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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

December 16, 2021 By Salesforce Canada

5 Ways To Build Sustainability Into Your Business Model

Your business plan might include projections that your revenue will take you from being in the red to fully profitable within less than three years. That’s good. There might be data that shows you could eventually expand your operations to serve customers at the other end of the world — customers... Read More

Startups

December 14, 2021 By Salesforce Canada

How Businesses Can Build Upon Salesforce Canada’s Reforestation Efforts With One Tree Planted

When businesses need a simple way to visualize “growth,” a tree is probably one of the first metaphors that spring to mind. Trees sprout up seemingly out of nowhere, just like a startup. They become tall, the way successful companies become pillars of their industry. Trees also develop branches,... Read More

Small Business, Startups

December 9, 2021 By Salesforce Canada

How Businesses Can Make Empowering Women A Part Of Growing With Purpose

If anyone should have confidence, it’s Hayley Wickenheiser. She was the first woman to play full-time professional men’s hockey in a position other than goalie. She’s an executive with the Toronto Maple Leafs. She’s an Olympic gold medalist. Yet despite all those achievements — and despite... Read More

Small Business

A Simple Way For Any Canadian Businesses To Kick Off A Sustainability Strategy

December 2, 2021 By Salesforce Canada

A Simple Way For Any Canadian Business To Kick Off A Sustainability Strategy

Few Canadian small and medium-sized businesses will map out a complete sustainability strategy in a single session. The sheer magnitude of issues — such as those threatening our climate — can make it difficult to determine all the actions a company should take, and in what order. That’s why Bina... Read More

Small Business

November 30, 2021 By Salesforce Canada

How To Figure Out What Customers Want To Earn Their Loyalty

The Canadian retail sector is filled with coupons that customers neglected to use on their next purchase. Among airlines, hospitality firms and restaurants, customers may redeem points they’ve earned but still take their business elsewhere. You can offer a disgruntled customer a discount on their... Read More

Marketing

November 25, 2021 By Salesforce Canada

3 Ways Malcolm Gladwell Says Businesses Can Elevate Their Path To Growth

When he published his debut The Tipping Point in 2000, Malcolm Gladwell compared the way social phenomena and ideas spread to an epidemic. As the world emerges from COVID-19, then, he may be the ideal person to explore how the pandemic will change the way we live, work and learn. Speaking during... Read More

Small Business

November 23, 2021 By Salesforce Canada

An Inside Look At TELUS's Journey To Becoming A Leader In Sustainability

Several years ago, when he first proposed switching fluorescent bulbs with LED lights at TELUS, Geoff Pegg admits the reaction was a little skeptical — especially when he said the company might not see payback on the investment for up to seven years. “The controllers looked at me and said, ‘That... Read More

Small Business

November 17, 2021 By Salesforce Canada

3 Ways Canadian CIOs Can Begin Shaping The Future Of Work

For decades, a lot of the tools with which CIOs were expected to equip their organization's workforce were remarkably standardized. New hires were often given space in a cubicle, and the IT department provided them a desktop PC with word processing or spreadsheet applications, a landline phone and... Read More

Customer Service, Startups, Small Business

November 11, 2021 By Salesforce Canada

How DECIEM is proving its commitment to sustainability is more than skin deep

With a career that has spanned the worlds of oil and gas, real estate and aviation, the path that led Jackie Kankam to a major beauty brand may not be an obvious one. And yet, it may be the ideal place to continue her mission to grapple with the toughest environmental, sustainability and social... Read More

Marketing, Startups, Small Business

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Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

5 Ways To Build Sustainability Into Your Business Model

How Businesses Can Build Upon Salesforce Canada’s Reforestation Efforts With One Tree Planted

How Businesses Can Make Empowering Women A Part Of Growing With Purpose

A Simple Way For Any Canadian Business To Kick Off A Sustainability Strategy

How To Figure Out What Customers Want To Earn Their Loyalty

3 Ways Malcolm Gladwell Says Businesses Can Elevate Their Path To Growth

An Inside Look At TELUS's Journey To Becoming A Leader In Sustainability

3 Ways Canadian CIOs Can Begin Shaping The Future Of Work

How DECIEM is proving its commitment to sustainability is more than skin deep

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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