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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

March 21, 2022 By Danielle Antosz

The Basics of Google Ads for Small Businesses

Small businesses need websites and a presence online. This has been true for years. That said, getting found online by leads and customers who don’t know your web address is a struggle for most small businesses. This is where paid ad platforms such as Google Ads come into play. These paid online... Read More

Startups, Small Business, Marketing

March 18, 2022 By Salesforce Canada

5 Ways Manufacturers Can Improve Their Business Partnerships

All your equipment could be running at full steam. Your team could be working with unparalleled speed and productivity. Products may be coming off the line without a single defect. You’d still be missing one crucial piece of the puzzle for success in manufacturing. You need strong partnerships —... Read More

Small Business, Startups

March 16, 2022 By Salesforce Canada

7 Ways Companies Can Help Employees Further Their Education

To some extent, every day on the job is an education — no matter what kind of job you’re doing. If you work in marketing, for example, you learn a lot about what kind of stories get your customers’ attention, what leads them to engage with content and ultimately become a sales lead. Those who... Read More

Startups, Small Business

March 14, 2022 By Salesforce Canada

Your Introverted Customer Reps May Be Some of Your Most Effective Employees

There are many different ways you can write a posting for a customer service job, but most employers don’t start off with the words “INTROVERTS WANTED.” Customer service is an inherently people-oriented function within a company. That’s why, whether it’s spelled out in the job description or... Read More

Sales, Marketing, Small Business

March 10, 2022 By Salesforce Canada

How To Help Employees Transition Back To The Office

The same set of desks. The same employee kitchen. The same old boardrooms and breakout rooms. You can be away from the office for a long time and yet, when you come back, a lot remains unchanged. What businesses have to recognize and plan for, though, is the fact that their team members may... Read More

Startups, Small Business

March 8, 2022 By Salesforce Canada

How Canadian Businesses Can Begin to ‘Break The Bias’

When women across Canada and around the world cross their arms over their chests for International Women’s Day this year, they’re making an X that marks a very important point in our history. All those selfies and group shots are sending a message that the moment has come: it’s time to go beyond... Read More

Small Business

March 3, 2022 By Salesforce Canada

3 Stats That Show How Canadian Manufacturers Are Primed For Digital Transformation

Canadians are more than the myths that have grown up around us. There are plenty of times and places, for example, where there’s not a snowflake to be seen. Some of us enjoy basketball and golf more than hockey. You can live here your entire life without ever seeing a moose or bear in... Read More

Sales, Marketing

March 1, 2022 By Salesforce Canada

Your Follower Count Isn’t Everything, But Still Deserves Your Attention

In one sense, social media offers all brands the same blank slate: no one starts off with thousands or millions of followers. Adding another social media account, regardless of the platform, means having to build your audience from the ground up. Similarly, the factors that tend to influence the... Read More

Marketing

February 24, 2022 By Salesforce Canada

Four Ways a New Salesperson Can Impress Their Manager

Almost from the moment a sales rep hears the words “You’re hired!”, they’re already in a race to hear the words “Good job!” Shortening the time between those two statements means going into a new sales job with a clear strategy to ensure your manager will feel they made a great hiring decision.... Read More

Sales, Small Business, Startups

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