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The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

January 21, 2015 By Salesforce Canada

A Savvy Guide for Businesses to Save a Bundle on Online Marketing

We all want the moon on a dime, but when it comes to online marketing, things can get expensive fast. What’s a cash-strapped business to do? In the online marketing world, you get what you pay for. Thankfully, there are smart ways to cut spending, stretch each dollar, and improve returns, all... Read More

Marketing

January 20, 2015 By Salesforce Canada

The Minimalist’s Guide to Sales Prospecting on LinkedIn

Ten Useful Activities That Take Less Than 20 Minutes a Day Done right, LinkedIn can be a boon for your prospecting efforts. But it’s best to avoid the feast or famine mentality: diving in and investing six hours a day for a week straight—polishing your profile, asking for recommendations, and... Read More

Sales

January 14, 2015 By Salesforce Canada

Creating a Customer Empathy Map Using The 5 Senses

Developing customer profiles, sometimes referred to as customer personae, is a hot topic. The concept makes sense. In order to better understand your customer, create a fictitious profile of them complete with their name, job title, industry, educational background, pain points and ideal... Read More

Customer Service

January 14, 2015 By Salesforce Canada

18 Key Hacks to Make Your Email Mobile-Friendly

Everyone loves mobile. For years now, mobile has been the up-and-comer for on-the-go reading and searching. While all types of devices are used to access the web, 47 to 60 percent of email is read on a mobile device. It's more important than ever for brands to figure out how to make their emails as... Read More

Mobile

December 30, 2014 By Salesforce Canada

The Potential Pitfall Canadian Small Businesses Must Avoid

Success can happen even more unexpectedly than failure for many small businesses. What begins as a one- or two-person operation can change overnight as more products and services are sold and the volume of demand starts to grow. The only downside is not having enough talent on hand to keep up with... Read More

Cloud, Small Business

December 29, 2014 By Salesforce Canada

3 Steps for Canadian SMBs to redefine customer experiences

Wouldn’t it be great if Canadian SMBs had some kind of search engine that told them what technology products and services they should purchase to help them grow? The Digital Adoption Compass, which was launched a few weeks ago by the Information and Communications Technology Council (ICTC), is a... Read More

Cloud, Customer Service, Small Business

December 18, 2014 By Salesforce Canada

What is CRM - A Holistic Approach to Customer Relationship Management

Sales, marketing, and customer service professionals love referring to CRM as a technology solution—and with good reason. Average improvements among Sales force customers reflect favourable returns: a 36 percent increase in sales productivity, a 25 percent increase in sales pipeline, a 26 percent... Read More

Customer Service

December 17, 2014 By Salesforce Canada

5 Must-Follow Canadian SMB Mentors On Social Media

Having a mentor is great -- as long as you have the time to find them, meet them and listen to what they have to say. For a lot of small business owners, that may sound like more time than they have to give. This is where social media can help. Salesforce has published Winning At Work: Success... Read More

Small Business, Social

December 16, 2014 By Salesforce Canada

The 5 Best Ways To Get More Done Before The Holiday Break

Photo by Pen Waggener Besides all the parties, the dreaded end-of-year meetings and the urge to do some last-minute online shopping, there’s one other thing that gets in the way of being productive in late December: the time it takes to prioritize the year’s remaining work. Although many... Read More

Work

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