Canadian small and medium-sized businesses might not always pay much attention to the latest mobile innovations, and sometimes with good reason. It could take months for new smartphones, tablets and other products to hit the Canadian market, and SMBs need to focus on the tools that they can use...
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There was a time, not very long ago, when all a new salesperson might be given to do their job was a desk, a phone and possibly a list of accounts and prospects on a few sheets of paper. Soon, it might start to look strange if salespeople aren’t equipped with an app.
Some small and medium-sized...
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For many businesspeople, the word “audit” isn’t a pleasant one. It may send flashbacks of long, monotonous hours sorting paperwork and begrudgingly entering data into a spreadsheet.
Content audits aren’t particularly fun either, but they’re definitely worthwhile. While a content audit isn’t a...
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Everyone loves mobile. For years now, mobile has been the up-and-comer for on-the-go reading and searching. While all types of devices are used to access the web, 47 to 60 percent of email is read on a mobile device. It's more important than ever for brands to figure out how to make their emails as...
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Data from a Forrester Research Inc. study on mobile behavioral data found that while users are accessing more apps on their smartphones, tablets keep users engaged in their device for longer periods of time—and that’s a very important difference.
Content marketers have understood for quite...
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Information technology departments everywhere want to create custom applications. These apps should provide real value to their company, employees, and partners, and support the pace of business today. At the same time, IT must have agility and accelerate development speeds, while decreasing costs...
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