Social media has become customer service: It allows companies to respond in real-time and make a real, meaningful impact on customers’ lives. In this Marketing Cloudcast, Luke Ball discusses what that means for companies, which ones are doing it well (and how), and what the trends are....
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There are four common goals your business can achieve through social media: expanded brand awareness, increased traffic, improved customer loyalty, and customer conversions.
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LinkedIn Company Pages serve as a great way to reach the professionals with a polished impression of your company. Set it up with care, then use it to bolster your image and improve sales....
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Learn how to create a strategy, consider your budget, and then find how to manage your social media in a way that’s right for your company....
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