Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2024 Retail Holiday Planning Guide

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

December 16, 2015 By Danny Wong

7 Content Marketing Tactics That Boost Sales and Influence Buyer Behaviors

"Content" is a marketing buzzword, but when used properly, it can boost your SEO and increase sales. This article reveals how to make sure content marketing benefits your business.... Read More

Content Marketing

December 15, 2015 By Salesforce Canada

A 10-Point Checklist For Sales Reps To Pick Content Worth Sharing On Social

Even once sales reps are on social media, though, the tricky part is figuring out which articles, blog posts, white papers, webinars and other content they should share with their followers, and how. These 10 tips should make that job a little bit easier.... Read More

Social Media

December 14, 2015 By Kelsey Jones

How to Choose and Use Hashtags to Your Advantage

The pound sign has taken over social media as the ubiquitous hashtag. With a number of ways to choose the best hashtags for your posts, this article covers some of the most efficient and popular.... Read More

Social Media

December 11, 2015 By Salesforce Canada

How To Strike A Better Balance Between Sales Deal Velocity And Regression

We all know that what goes up must come down—which is fine when you’re talking about the law of gravity, but more painful when you’re talking about sales performance.... Read More

Sales Cloud

December 10, 2015 By Salesforce Canada

Take A Customer Service ‘Health Check’ Across These 4 Critical Areas

When customer service is at its worst, it becomes a cycle that goes a little something like this: a customer buys or pays for something, is disappointed, comes back, gets angry, and may carry a little disappointment even after problems are resolved.... Read More

Service Cloud

December 8, 2015 By Salesforce Canada

How To Set Up And Run A Social Selling Lunch N’ Learn That Works

If you only have an hour of the sales team’s time, what can you really teach them about how to use social media in their day-to-day work? The answer depends on how well you plan up front to make the education process as compelling and simple to digest as a post on Twitter or Facebook.... Read More

Sales Cloud

December 4, 2015 By Salesforce Canada

Think Like ‘A Content Scientist’ To Boost Your Marketing Results

For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to “content marketing” may already seem hard enough, but don’t let Jessie Coan’s concept of a content scientist intimidate you.... Read More

Marketing Cloud

December 3, 2015 By Salesforce Canada

3 Customer Outreach Tactics To Try Before The Holiday Exodus Begins

It’s customary this time of year to start sending out holiday cards or even a friendly email wishing customers well as they begin to enjoy the season. Hidden underneath that good cheer, though, is the worry that things will start grinding to a halt as more people leave for vacation.... Read More

Sales Cloud

December 2, 2015 By Danny Wong

5 Low-Pressure Strategies to Sell Smarter

Sometimes sales takes a light touch to be most effective. When you need to encourage prospects without pushing too hard, these five methods will increase sales without increasing stress.... Read More

Sales

Editors' Picks

Customer Success Stories

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

7 Content Marketing Tactics That Boost Sales and Influence Buyer Behaviors

A 10-Point Checklist For Sales Reps To Pick Content Worth Sharing On Social

How to Choose and Use Hashtags to Your Advantage

How To Strike A Better Balance Between Sales Deal Velocity And Regression

Take A Customer Service ‘Health Check’ Across These 4 Critical Areas

How To Set Up And Run A Social Selling Lunch N’ Learn That Works

Think Like ‘A Content Scientist’ To Boost Your Marketing Results

3 Customer Outreach Tactics To Try Before The Holiday Exodus Begins

5 Low-Pressure Strategies to Sell Smarter

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

New to Salesforce?

About Salesforce

Popular Links

Americas

Europe, Middle East, and Africa

Asia Pacific