A few years ago, sales and marketing experts were talking about the concept of lead-to-revenue management, which attempts to calculate how much various marketing activities contribute directly to sales. It turns out to be a lot harder than it sounds....
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It seems almost unfair to ask sales professionals to think about training and development at this time of year. After all, having spent the last 12 months trying to land new customers and close more details than ever before, this is traditionally when they should be taking a well-earned break....
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Even if you haven’t been able to start getting in shape by the end of January or achieving some other personal New Year’s resolution, there’s a higher chance of doing better with your professional goals, thanks to marketing automation....
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When sales reps look to the new year, they probably think about the new customers they hope to win, rather than how the tools they use will change. Yet the future of CRM could wind up having a lot to do with how they’ll grow their base in 2016. ...
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Have you thought about adding social media groups to your social media marketing strategy? In this post, we'll look at 32 benefits of owning your own social media group on Facebook, LinkedIn, and Google+....
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Do you spend a lot of time on social media, but aren't getting a lot of results? It may be because you spend more time on menial tasks and less time on actual engagement. This article will help you boost productivity to free up time for things that really count....
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No matter how brilliant your email campaign was, if your opens and CTR are low, it failed. Boost your email marketing success with these tips....
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When owners of small and medium-sized businesses come back to the office after a meeting or other appointment, the last thing they’re going to want to see is a pile of messages waiting on their desk about customer service issues....
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A few years ago, it would have been difficult to predict what a strong impact marketing automation would have across organizations of almost every size. The one thing most of us can be sure about is that its growth will only continue over the next 12 months....
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