April 8, 2022 By Kathleen Garvin

Your Checklist for Creating a Landing Page that Converts

There’s an art and a science to creating a solid landing page. You want it to look good, sure, but it also needs to drive a desired action. This is where user experience comes into the fold. User experience, often stylized as UX, centers around how a person interacts with your website or product.... Read More

Marketing, Small Business, Startups

April 4, 2022 By Salesforce Canada

Small Changes that Help Manufacturers Go Green and Make a Big Impact

The opportunities for Canadian manufacturers to begin “greening” their operations are everywhere — from the amount of electricity their equipment uses to the waste that often accompanies the production of goods. What’s sometimes challenging is knowing exactly how their journey should begin. For... Read More

Small Business, Marketing

April 1, 2022 By Salesforce Canada

A Quick Introduction To User Experience (UX)

One of the great ironies of user experience (UX) design is that the more successfully it’s done, the more the world tends to take it for granted. By now, for example, most of us get to a web site and know where to look when we want to dig deeper. There’s usually a menu running across the desktop... Read More

Marketing, Customer Service

March 30, 2022 By Salesforce Canada

How Manufacturing Businesses Will Benefit from Sharing Clean Energy Efforts with Customers

Efficiency is critical to make the best use of your resources. Productivity is paramount to fulfilling orders on time. But there’s a third attribute that tends to define the most successful manufacturers — one that may be less obvious to the public at large: transparency. When many manufacturers... Read More

Marketing, Customer Service

March 25, 2022 By Margaret Stuart

Why Salesforce Is Supporting Deloitte Canada’s Best Managed Companies 2022

Even the best-managed companies have had to contend with challenges over the past two years that have put their leaders, their employees and even their customers to the test. What we’ve seen over this time is a powerful synthesis of values, purpose and strategy that has reshaped the way successful... Read More

Marketing, Startups

March 23, 2022 By Salesforce Canada

6 Types of Video Content to Create for Customer Service

You can ask your customers to explain their problem over the phone. You can ask them to read the documentation that came with their product, or which you’ve posted on an online knowledge centre. You can ask them to come into a physical location to deal with the repairs. Or you can ask them to... Read More

Customer Service, Marketing

March 21, 2022 By Danielle Antosz

The Basics of Google Ads for Small Businesses

Small businesses need websites and a presence online. This has been true for years. That said, getting found online by leads and customers who don’t know your web address is a struggle for most small businesses. This is where paid ad platforms such as Google Ads come into play. These paid online... Read More

Startups, Small Business, Marketing

March 14, 2022 By Salesforce Canada

Your Introverted Customer Reps May Be Some of Your Most Effective Employees

There are many different ways you can write a posting for a customer service job, but most employers don’t start off with the words “INTROVERTS WANTED.” Customer service is an inherently people-oriented function within a company. That’s why, whether it’s spelled out in the job description or... Read More

Sales, Marketing, Small Business

March 3, 2022 By Salesforce Canada

3 Stats That Show How Canadian Manufacturers Are Primed For Digital Transformation

Canadians are more than the myths that have grown up around us. There are plenty of times and places, for example, where there’s not a snowflake to be seen. Some of us enjoy basketball and golf more than hockey. You can live here your entire life without ever seeing a moose or bear in... Read More

Sales, Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

Your Checklist for Creating a Landing Page that Converts

Small Changes that Help Manufacturers Go Green and Make a Big Impact

A Quick Introduction To User Experience (UX)

How Manufacturing Businesses Will Benefit from Sharing Clean Energy Efforts with Customers

Why Salesforce Is Supporting Deloitte Canada’s Best Managed Companies 2022

6 Types of Video Content to Create for Customer Service

The Basics of Google Ads for Small Businesses

Your Introverted Customer Reps May Be Some of Your Most Effective Employees

3 Stats That Show How Canadian Manufacturers Are Primed For Digital Transformation

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