March 1, 2022 By Salesforce Canada

Your Follower Count Isn’t Everything, But Still Deserves Your Attention

In one sense, social media offers all brands the same blank slate: no one starts off with thousands or millions of followers. Adding another social media account, regardless of the platform, means having to build your audience from the ground up. Similarly, the factors that tend to influence the... Read More

Marketing

February 22, 2022 By Salesforce Canada

What Your Chief Information Officer Needs To Know About Marketing

Marketers need all the regular hardware and software that gets issued by the IT department — mobile devices, productivity apps and employee portals — but the list doesn’t end there. To be truly successful in building a brand, marketing teams need buy-in and support from technology executives who... Read More

Small Business, Marketing

February 10, 2022 By Salesforce Canada

How Brands Like Volvo Canada And Harry Rosen Are Transforming Retail Experiences

On any given day, Trinh Tham can look out the window and see at least five delivery trucks circling her neighborhood. She knows that, more than likely, one of them will be bringing a recently-ordered purchase to her door. As a result, she has found herself reevaluating her role and responsibility... Read More

Marketing, Customer Service

February 8, 2022 By Salesforce Canada

What Manufacturers Can Do To Keep Employees Happy And Increase Retention

Whether it’s the machinery that runs an assembly line or an entire factory, Canadian manufacturers are well aware that their operation will only be successful if they make sure to keep on top of repairs and upgrades. Every single part counts. It’s not different with the people who operate or work... Read More

Marketing, Startups, Small Business

February 3, 2022 By Salesforce Canada

Your Primer On Canada’s Industrie 2030 Initiative

“Less is more” may make sense when you’re talking about limiting unhealthy foods or reducing the clutter in your home, but for Canadian manufacturers the opposite is true. Whether they’re producing luxury goods or everyday staples, more is more — in other words, increases in production have a... Read More

Marketing, Sales

February 1, 2022 By Salesforce Canada

How to Host a Webinar that Gets Results

The lead-up to the launch of a new product is a great time to host a webinar. So is the completion of a successful project with a customer who’s willing to talk publicly about it. Webinars work well when you want to share market research you’ve conducted about trends in your industry. You can also... Read More

Marketing, Customer Service

January 27, 2022 By Salesforce Canada

How To Effectively Share A Case Study Or Testimonial

People sometimes say bad things come in threes, but successful businesses have learned how to pull off a highly positive trifecta. It goes like this: You close a deal with a new customer! The customer has a great experience with your products and services! You convince the customer to share... Read More

Startups, Marketing

January 25, 2022 By Salesforce Canada

The Investments Manufacturers Can Make For Greener Operations by 2023

One day — and hopefully before too long — the term “green manufacturing” will be almost meaningless. Not because operating in a way that protects the environment becomes any less important. Instead, sustainability will become such a core, common best practice across the industry that the “green”... Read More

Sales, Marketing

January 20, 2022 By Salesforce Canada

5 More Books Every Marketer Should Read

Marketers are often innate storytellers. They use their creative skills to draw audiences in to learn the value their brand can offer and its mission or purpose. It’s no wonder many of them like to immerse themselves in someone else’s story — and not just the ones you can find in a novel. Beyond... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

Your Follower Count Isn’t Everything, But Still Deserves Your Attention

What Your Chief Information Officer Needs To Know About Marketing

How Brands Like Volvo Canada And Harry Rosen Are Transforming Retail Experiences

What Manufacturers Can Do To Keep Employees Happy And Increase Retention

Your Primer On Canada’s Industrie 2030 Initiative

How to Host a Webinar that Gets Results

How To Effectively Share A Case Study Or Testimonial

The Investments Manufacturers Can Make For Greener Operations by 2023

5 More Books Every Marketer Should Read

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