May 10, 2023 By Salesforce Canada

Discover the Top Email Marketing Trends of 2023

Every time a marketer presses “send” on an email campaign, they’re making a set of promises to their database of recipients: The message landing in their inbox is important, based on what the brand knows about your interests, needs and aspirations. The message will provide value – not just... Read More

Marketing

April 21, 2023 By Salesforce Canada

3 Marketing Strategies To Implement Amid Inflation

Part of becoming a trusted brand is being there for your customers through good times and bad. That means the high inflation we’ve been experiencing in Canada and elsewhere marks a moment where marketers should be more active than ever before – they just need to fine-tune their approach. Given... Read More

Marketing

April 12, 2023 By Salesforce Canada

Your Marketing Team Needs These 5 Skills to Deliver Success

The concept of “practice makes perfect” applies to marketing as much as it does to learning to play the piano or compete in a hockey game. Not every ad campaign will deliver the desired results, but by continuing to experiment and test their approaches, marketing teams have a good chance of doing... Read More

Marketing

April 5, 2023 By Salesforce Canada

5 Ways To Grow Your Business in 2023 With Marketing Automation

When the most successful marketers talk about “building a brand,” they’re not just talking about raising awareness about their company. Brand-building is more than simply creating an emotional connection with your customers (though that’s important). Building a brand should be conceived as all the... Read More

Marketing

February 15, 2023 By Salesforce Canada

Marketing Innovations to Exceed Customer Expectations This Year

More value for money. More personalized service. More support long after a purchase is made. To some extent, the word “more” sum ups a lot about the way customer expectations have evolved. Marketers that want to respond should start by pairing it with the word “innovation.” The most successful... Read More

Marketing

January 27, 2023 By Salesforce Canada

Marketing on TikTok: Why You Should Get Started

A middle-aged dad lip synching to a Taylor Swift song. Teens doing choreographed dances from their kitchens. Mini tutorials on how to do everything from fix broken furniture to preparing a gourmet dinner in minutes. The variety of content on TikTok is nearly endless, which helps explain why brands... Read More

Marketing

December 14, 2022 By Salesforce Canada

5 Tips For Holiday Social Media Marketing

Companies used to pin their hopes of reaching customers amid the holidays by launching a splashy TV spot or putting a billboard on the highway to attract drivers shopping for their favourite items. Those tactics still have value, but marketing success now has to include the strategic use of social... Read More

Marketing

November 30, 2022 By Jessica Bennett

Third-Party Cookies Are on Their Way Out: What Marketers Should Know

For over 25 years, marketers have relied on third-party cookies to access intricately detailed information about their users. However, the cookie train will soon come to a halt. Firefox, Safari, and Apple have already dropped third-party cookies, and Google (after several delays) has announced it... Read More

Marketing

November 11, 2022 By Salesforce Canada

6 Ways Marketing Automation Can Help Reduce the Effects of Inflation

By Salesforce Canada Whether the economy is running smoothly or experiencing a period of turbulence, successful marketers make sure they are getting the maximum value out of every investment they make. This could include the channels in which a brand tries to reach its customers, for instance. If... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

Discover the Top Email Marketing Trends of 2023

3 Marketing Strategies To Implement Amid Inflation

Your Marketing Team Needs These 5 Skills to Deliver Success

5 Ways To Grow Your Business in 2023 With Marketing Automation

Marketing Innovations to Exceed Customer Expectations This Year

Marketing on TikTok: Why You Should Get Started

5 Tips For Holiday Social Media Marketing

Third-Party Cookies Are on Their Way Out: What Marketers Should Know

6 Ways Marketing Automation Can Help Reduce the Effects of Inflation

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