November 9, 2022 By Danny Wong

Data Security and Consumer Privacy Measures Companies Need to Know

As we transition towards a cookie-less world and adopt first-party customer data, consumer privacy and data security have become increasingly important in managing customer trust and legal compliance. It’s crucial for management, marketing, and sales to stay on top of privacy laws and measures... Read More

Marketing, Sales

August 29, 2022 By Salesforce Canada

Didn't Get Tickets to Dreamforce in Person? Experience the Magic from Salesforce+

There’s no question Dreamforce 2022 will be filled with “you had to be there” moments. Fortunately, the definition of “being there” has been radically transformed. Just as organizations across Canada and around the world have embraced hybrid models that help employees work successfully from... Read More

Small Business, Startups, Sales, Customer Service, Marketing

August 24, 2022 By Danielle Antosz

How to Use Marketing Metrics to Prioritize Your Digital Transformation

It seems like everything in our world is going digital, from our televisions to our refrigerators. While newer businesses are often built on digital technology from the ground up, older organizations often struggle to switch from legacy systems to newer, more effective digital solutions. A digital... Read More

Marketing

August 11, 2022 By Kathryn Casna

What Are the B2B Marketing Strategies Your Company Should Try?

As a marketer at a Canadian B2B business, you deal with a marketing budget that is finite and probably between two and five per cent of your company’s revenue. If you work at a large company, you may lead a marketing team that supports multiple strategies; however, if you’re the owner of a small... Read More

Marketing

June 22, 2022 By Salesforce Canada

Tips For Finding Fruitful B2B Marketing Partnerships Using LinkedIn

As much as it may resemble one, your LinkedIn profile is not just a digital resume. The profile may include your name, your title, your company and your contact information, but it’s much more than an online business card, too. Your LinkedIn profile is really a way to find, develop and maintain... Read More

Marketing

May 16, 2022 By Salesforce Canada

Why The Future Of Canada’s Industrial Sector Is Net Zero

If you work in the industrial sector and worry that fostering greater sustainability is an insurmountable challenge, you should listen to Jason Olbekson. As Salesforce’s Industry Advisor Director for Oil and Gas, Jason is seeing first-hand how companies are responding to the call to cut greenhouse... Read More

Marketing, Startups

May 16, 2022 By Salesforce Canada

What Is A Call To Action, Or CTA, And How Do You Make It Effective?

There’s a reason marketers don’t wrap up blog posts, case studies or even eBooks with the words “THE END.” It’s because, if the marketing team has done its job right, the real story is only beginning as the audience finishes with the content. Brands know they need to attract customers and... Read More

Marketing

May 9, 2022 By Salesforce Canada

The New Skills Marketers Need In A Remote Work Environment

Some marketing skills are as timeless as they are transferable — which is one of the reasons it’s such a great area in which to pursue a career. If you develop the ability to research, analyze and understand customers’ most important needs, you’ll continue to thrive as a marketer no matter how the... Read More

Marketing

April 18, 2022 By Salesforce Canada

Manufacturers Using Clean Energy: Innovation Or Good Business Practice?

This is a debate about the rationale for making a major change within a sector whose performance is critical to the Canadian economy. Unlike most debates, though, whether one side of the debate proves more persuasive than the other isn’t what’s important. What’s important is that the change — in... Read More

Marketing, Startups

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

Data Security and Consumer Privacy Measures Companies Need to Know

Didn't Get Tickets to Dreamforce in Person? Experience the Magic from Salesforce+

How to Use Marketing Metrics to Prioritize Your Digital Transformation

What Are the B2B Marketing Strategies Your Company Should Try?

Tips For Finding Fruitful B2B Marketing Partnerships Using LinkedIn

Why The Future Of Canada’s Industrial Sector Is Net Zero

What Is A Call To Action, Or CTA, And How Do You Make It Effective?

The New Skills Marketers Need In A Remote Work Environment

Manufacturers Using Clean Energy: Innovation Or Good Business Practice?

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