January 6, 2022 By Salesforce Canada

The Battle Between Qualitative and Quantitative Data

Building a brand has always involved a mix of art and science. It’s just that the shift to data-driven marketing has made it easier to get the combination right. No matter the goals the CMO and their team sets — whether it’s raising awareness, driving affinity or attracting prospects and converting... Read More

Marketing

November 30, 2021 By Salesforce Canada

How To Figure Out What Customers Want To Earn Their Loyalty

The Canadian retail sector is filled with coupons that customers neglected to use on their next purchase. Among airlines, hospitality firms and restaurants, customers may redeem points they’ve earned but still take their business elsewhere. You can offer a disgruntled customer a discount on their... Read More

Marketing

November 11, 2021 By Salesforce Canada

How DECIEM is proving its commitment to sustainability is more than skin deep

With a career that has spanned the worlds of oil and gas, real estate and aviation, the path that led Jackie Kankam to a major beauty brand may not be an obvious one. And yet, it may be the ideal place to continue her mission to grapple with the toughest environmental, sustainability and social... Read More

Marketing, Startups, Small Business

October 19, 2021 By Salesforce Canada

Path To Growth: Inspiration & Lessons from Joe Mimran and Honda Canada

He has launched brands, like Club Monaco and Joe Fresh, that have become case studies in what it takes to grow a thriving business, but the past 18 months have redefined what success means to Joe Mimran. Speaking at Salesforce Canada’s first Path To Growth event of 2021 recently, the fashion... Read More

Sales, Marketing

September 30, 2021 By Barb Smeltzer, Regional President - WINDforce Canada

Orange Shirt Day: An Opportunity to Advance Truth and Reconciliation

Originally launched eight years ago and taking place on September 30, Orange Shirt Day represents our National Day for Truth and Reconciliation. It is a time to confront the difficult realities of the trauma caused by our legacy of colonization, and honour the children, survivors, families and... Read More

Marketing

September 28, 2021 By Salesforce Canada

Salesforce, DAVIDsTEA and DECIEM Show What’s in Store for Canadian Retailers

At first, all Michelle Grant wanted was a new bed. Once she started taking a deeper look online, however, she behaved like most consumers during the pandemic, and wound up replacing most of her bedroom furniture. “We’re all spending so much time at home,” Salesforce’s Senior Manager of Strategy... Read More

Sales, Marketing

September 23, 2021 By Salesforce Canada

3 Ways To Tie Sustainability To Business Metrics

Flip through the original business plan for the average Canadian small and medium-sized business and you’ll likely see details about when the founders expected to turn a profit, the size of the addressable market they hoped to capture and how many people they eventually expected to hire. What... Read More

Marketing

September 21, 2021 By Salesforce Canada

How To Weave ESG Messaging Into Your Marketing Plan

Marketers have to tell all kinds of stories about a brand, from the products and services it provides, the culture among its team and the higher purpose it serves. The one common thread that can run through all of those stories is a brand’s approach to environmental, social and governance issues,... Read More

Marketing

September 14, 2021 By Salesforce Canada

Dreamforce 2021: Where We’ve Been And Where We’re Going

Most conferences are an occasion for business professionals to meet, learn and make deals. Dreamforce has grown into so much more. It has become an immersive experience where world luminaries come to share their innovative thinking and visions for a better future. And it’s where Trailblazers from... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

The Battle Between Qualitative and Quantitative Data

How To Figure Out What Customers Want To Earn Their Loyalty

How DECIEM is proving its commitment to sustainability is more than skin deep

Path To Growth: Inspiration & Lessons from Joe Mimran and Honda Canada

Orange Shirt Day: An Opportunity to Advance Truth and Reconciliation

Salesforce, DAVIDsTEA and DECIEM Show What’s in Store for Canadian Retailers

3 Ways To Tie Sustainability To Business Metrics

How To Weave ESG Messaging Into Your Marketing Plan

Dreamforce 2021: Where We’ve Been And Where We’re Going

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