September 2, 2015
                                    
                                    
                                        By
                                        
                                            Salesforce Canada
                                        
                                    
                                    
                                    
                                
                                
                                    
                                        There are some advantages in marketing to the business-to-business (B2B) sector versus everyday consumers: it’s a group with more clearly-defined needs, organized by vertical markets, where efforts to raise brand awareness and stimulate demand can be highly focused and tactical....
                                    
                                    
                                    
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                                        Marketing