March 26, 2015 By Salesforce Canada

Small Business Spotlight: How Marketing and Sales Alignment Helped Us Grow More than 1000% in 2 Years

If your Marketing team is traveling down a road at 100 miles per hour toward a brilliant campaign, and your Sales team is going down a path in the opposite direction, stopping regularly to scout for potential customers, which team will find... Read More

Featured, Marketing, Sales, Small Business

March 20, 2015 By Salesforce Canada

The Digital Marketing Landscape: Canada and Across the Globe

Metrics are a big element of marketing. But while numbers and trends are insightful, it’s what we do with that information that truly matters. In this year’s State of Marketing report, Salesforce surveyed more than 5,000 marketers across the globe to glean insight on top priorities for 2015 across... Read More

Featured, Marketing

January 30, 2015 By Salesforce Canada

The Super Bowl-Style Sales and Marketing Strategies Canadian Firms Should Steal

Photo by Elvert Barnes Although lots of sports analysts and commentators are making big predictions about what will happen when the New England Patriots face the Seattle Seahawks at Super Bowl 2015 this Sunday, there’s only one sure winner: the companies who capitalize on the sales and marketing... Read More

Marketing

January 21, 2015 By Salesforce Canada

The 2015 State of Marketing in Canada

If you want to sum up the way Canadian marketers are facing their collective opportunities and challenges in 2015 as a one-word status update or a hashtag, you could go with: #Invested. That doesn’t just refer to the dollars Canadian organizations are putting into marketing products and services... Read More

Marketing

January 21, 2015 By Salesforce Canada

A Savvy Guide for Businesses to Save a Bundle on Online Marketing

We all want the moon on a dime, but when it comes to online marketing, things can get expensive fast. What’s a cash-strapped business to do? In the online marketing world, you get what you pay for. Thankfully, there are smart ways to cut spending, stretch each dollar, and improve returns, all... Read More

Marketing

August 19, 2014 By Salesforce Canada

Is Your Marketing Dead Upon Arrival?

When I’m home, I like getting the mail. It’s a way for me to get up from what I’m doing, stretch my legs, and take a break. Like many, I flip through the magazines, mailers addressed to “Dear Occupant,” bills, and checks as I walk back to my desk. Do you know how many of those I recycle? 99% of... Read More

Featured, Marketing

August 18, 2014 By Salesforce Canada

Tablet vs. Smartphone: Subtle Distinction, Huge Business Impact

Data from a Forrester Research Inc. study on mobile behavioral data found that while users are accessing more apps on their smartphones, tablets keep users engaged in their device for longer periods of time—and that’s a very important difference. Content marketers have understood for quite... Read More

Marketing, Mobile

August 1, 2014 By Salesforce Canada

3 Ways Ramping Up Your Marketing Can Fight Off a Summer Slump

The term “summer slump” presents a pressing problem for a lot of small businesses. It seems like there’s always a point during the summer when sales begin to dwindle, productivity winds down, and everything sort of grinds to a halt until fall. This can be a bit frightening, especially if your... Read More

Marketing

July 28, 2014 By Salesforce Canada

The Customer Is Always Engaged: 4 Steps to Social Media

There’s an old saying in business, “The customer is always right.” We all know that isn’t necessarily true all the time, but one thing is: The customer may not always be right, but they are always engaged. Social media has given customers all around the world the opportunity to share their... Read More

Marketing

FEATURED MARKETING POST

Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know

BY AMANDA DISILVESTRO

Small Business Spotlight: How Marketing and Sales Alignment Helped Us Grow More than 1000% in 2 Years

The Digital Marketing Landscape: Canada and Across the Globe

The Super Bowl-Style Sales and Marketing Strategies Canadian Firms Should Steal

The 2015 State of Marketing in Canada

A Savvy Guide for Businesses to Save a Bundle on Online Marketing

Is Your Marketing Dead Upon Arrival?

Tablet vs. Smartphone: Subtle Distinction, Huge Business Impact

3 Ways Ramping Up Your Marketing Can Fight Off a Summer Slump

The Customer Is Always Engaged: 4 Steps to Social Media

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