February 20, 2017 By Jessica Bennett

Why Marketing Needs Salespeople to Supercharge Email Campaigns

The more insight you can give your marketing team and the more you participate in the creation of an email drip campaign, the better the drip campaign will perform and the more highly primed prospects who will be awaiting your contact.... Read More

Marketing

January 24, 2017 By Kathryn Casna

Content Marketing: How to Make Each Blog Post Drive ROI

Your blog has the potential to be a major part of your company’s brand. Use it wisely to drive traffic, increase sales, and bump your customer satisfaction.... Read More

Marketing

January 3, 2017 By Jessica Bennett

A Seamless Customer Experience: How You Can Achieve It with Integrated Marketing

Integrated marketing works on every scale, helping you create a cohesive message wherever your customers are.... Read More

Marketing

December 21, 2016 By Fan Bi

Use Customer Success Stories to Bolster your Sales and Marketing Efforts

Customer success stories are a unique form of content, and one strategy for taking advantage of their distinct benefits is to partner with the subject of the story in a promotional effort. ... Read More

Sales, Marketing

December 14, 2016 By Salesforce Canada

How to Better Spend Your Social Media Marketing Budget

Learn how to create a strategy, consider your budget, and then find how to manage your social media in a way that’s right for your company.... Read More

Social, Marketing