April 6, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

April 1, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud

March 9, 2020 By Salesforce Canada

7 Ways Digital Transformation Benefits SMBs

Life in a small or medium-sized business is largely about building, not transforming. SMBs are often focused on adding to their portfolio of products and services, increasing the volume they sell to their most valuable customers, attracting new customers and hiring the people who help them keep... Read More

Digital Transformation, Small Business

January 2, 2020 By Salesforce Canada

A Look Back At The Mobile Greenhouse Journey

Years from now, untold numbers of Canadians may walk past a tree and have no idea about its secret connection to the history of entrepreneurship. The exceptions will be those responsible for getting more than 790 of those trees planted — which is what happened when they shared their company goals... Read More

Digital Transformation

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