January 7, 2019 By Salesforce Canada

How to Discuss Finances with Your Customers

By the time a customer reaches out for help with service and support, they’ve already made an investment that might have taken a lot for the sales and marketing team to win from them. Over the course of generating demand for a particular product and service via a marketing campaign, for instance, a... Read More

Sales

January 4, 2019 By Salesforce Canada

The Highest Quality Customers Require Relationships, Not Pitches

Open your books at the end of the month, the quarter, or the even the end of your company’s fiscal year. Hopefully you’ll see records that reveal strong numbers related to overall revenue and growth. Look a bit closer, though, and ask yourself: can you talk to these numbers merely in terms of... Read More

Small Business

January 2, 2019 By Salesforce Canada

5 Keys to Creating an Instagram Ad that Actually Works

If an ordinary picture is worth a thousand words, as the saying goes, imagine what a picture could be worth on Instagram -- especially a picture that receives a lot of likes or click-throughs back to a website page to purchase your products and services. While many small and medium-sized businesses... Read More

Marketing Cloud

December 28, 2018 By Salesforce Canada

The Smartest Ways to Invest in Your Customer Service

Most businesses follow at least one common rule: If you want to make money, you’ve got to spend money. The way they do so, however, may overlook something really important. Lots of companies will allocate financial resources to hire and train salespeople, as well as the dollars required for tools... Read More

Customer Success

December 26, 2018 By Salesforce Canada

How to Find Side Ventures that Boost Your Customer Base

Once you’ve launched a small or medium-sized business, attracted a healthy roster of customers and established a certain level of brand awareness, it might feel like it’s time to simply sit back and watch your firm grow. In some cases, though, you might start to feel the same entrepreneurial itch... Read More

Small Business

December 17, 2018 By Salesforce Canada

How to Use Your Customer’s Constant Connectedness to Your Advantage

No matter what kind of tactics you use, you’ll get your best results when you look at the data to identify the right time -- as well as the right channels -- to begin or continue a conversation with them. ... Read More

Customer Service

December 14, 2018 By Salesforce Canada

Keep the Camaraderie Even in a Competitive Sales Environment

If you’re a sales manager or even the owner of a business, consider how you can strike the right balance between competitiveness among salespeople and also encourage collaboration within the team. Like this: ... Read More

Sales

December 12, 2018 By Salesforce Canada

Why You Should Attend An App-Innovation Workshop

In the age of the customer, organizations that are charting their path to growth and success are those who are leveraging data, technology and especially apps to build faster, smarter, and more integrated solutions for their business and its customers. ... Read More

Marketing

December 10, 2018 By Salesforce Canada

How to Make Your Company a Cloud-Based Business

If becoming a cloud-based business isn’t among your resolutions for 2019, it should be. Making the move is faster, easier, and more compelling for growing businesses than ever. ... Read More

Social Media

Salesforce Canada

How to Discuss Finances with Your Customers

The Highest Quality Customers Require Relationships, Not Pitches

5 Keys to Creating an Instagram Ad that Actually Works

The Smartest Ways to Invest in Your Customer Service

How to Find Side Ventures that Boost Your Customer Base

How to Use Your Customer’s Constant Connectedness to Your Advantage

Keep the Camaraderie Even in a Competitive Sales Environment

Why You Should Attend An App-Innovation Workshop

How to Make Your Company a Cloud-Based Business

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