October 9, 2019 By Salesforce Canada

How Small Businesses Can Use LinkedIn For Marketing

There’s always a difference between using a social media platform in your personal time and using it as a marketing channel for your company, and that’s particularly true of small and medium-sized businesses that want to reach their audience via LinkedIn. In its earliest days, LinkedIn came across... Read More

Small Business, SMB Digital Marketing

October 3, 2019 By Salesforce Canada

Why It’s Time To Pay Attention To The Length Of Your Sales Cycle

Everyone is familiar with the saying “time is money,” but a lot of business executives may not realize the exact relationship between the time it takes a customer to go through the sales cycle and their ability to achieve their annual financial goals. When companies start making forecasts, for... Read More

Sales

September 27, 2019 By Salesforce Canada

It’s Time To Put AI To Work On Lead Generation

Some companies are searching, grasping, hungry for just a few more leads. Other companies are generating an avalanche of leads. Neither scenario is ideal, and in both cases organizations will face the same challenge. No matter how many leads you’re generating, the trick is determining which... Read More

Sales

September 25, 2019 By Salesforce Canada

Meet The Canadian Trailblazers: Elodie Martinez

She’s fearlessly moved to new countries where she didn’t speak the language, taken on roles for which she had little previous experience and eagerly dove into learning about new technologies. Suffice it to say that Elodie Martinez has no problem trying new things. It’s one of the many attributes... Read More

Trailblazer Story, Customer Story, Customer Success

September 20, 2019 By Salesforce Canada

What Does Customer Service Mean To Your Customers?

Someone should do a “streeter” about the definition of customer service. You know those quick interviews that TV crews sometimes do with a wide range of everyday people, where they’re all asked the same question? That’s what those in the media call a “streeter.” Streeters are fun in part because... Read More

Customer Service

September 16, 2019 By Salesforce Canada

Should You Tie Your Content Marketing ROI To Your Profit Margin?

It’s the inevitable question — almost an accusation, really — that will often get lobbed at those responsible for content marketing at some point in their professional journey: “We’re creating all this stuff, but does it really make a difference in terms of our actual business?” Even if the... Read More

Marketing

September 13, 2019 By Salesforce Canada

How To Determine The Right Voice For Your Brand

Companies often work hard to design a logo that will be not only attractive, but deeply memorable. They want something so distinctive that just glancing at it on a sign or in an ad will remind their target market of who they are, and hint at their unique culture. This is the same thing a “brand... Read More

Marketing

September 9, 2019 By Salesforce Canada

Is There One Trait That Can Make A Salesperson Great?

You may not know exactly what makes a great sales rep, but you know what you like. If that phrase sounds familiar, it’s because it’s a take on an old adage about the world of fine art. Some people may not have a background in art history, for example, but they have no problem choosing a painting... Read More

Sales

September 6, 2019 By Salesforce Canada

Onboarding 101: Help Your Customers Stay Loyal

That fancy hotel lobby with multiple check-in stations is there for a reason. So is the lounge stocked with food, drinks and comfortable furniture that an upscale airline sets up in the airport. These aren’t just elements that help such companies stand out and attract future customers. They also... Read More

Sales

Salesforce Canada

How Small Businesses Can Use LinkedIn For Marketing

Why It’s Time To Pay Attention To The Length Of Your Sales Cycle

It’s Time To Put AI To Work On Lead Generation

Meet The Canadian Trailblazers: Elodie Martinez

What Does Customer Service Mean To Your Customers?

Should You Tie Your Content Marketing ROI To Your Profit Margin?

How To Determine The Right Voice For Your Brand

Is There One Trait That Can Make A Salesperson Great?

Onboarding 101: Help Your Customers Stay Loyal

Most Popular Stories

Helping Business Manage Through Crisis

5 Things We’re Doing Now to Help Our Employees Navigate Work

How to Communicate With Customers During Times of Crisis

Blog Categories

New to Salesforce?

About Salesforce

Popular Links

Americas

Europe, Middle East, and Africa

Asia Pacific