August 9, 2019 By Salesforce Canada

Good Versus Great Customer Service: A Comparison

Good customer service is expected. Customers expect you to get their orders right. They expect a speedy turnaround on service. They expect a transaction without hiccups. As customers, we expect good customer service but, unfortunately, when we get it, we generally forget it within minutes. The... Read More

Customer Service

August 7, 2019 By Salesforce Canada

When Is The Last Time You Updated Your Elevator Pitch?

The concept of an elevator pitch is so common in the startup community it’s easy to forget (or overlook) the unlikely premise it’s based upon. As many founders already know, an elevator pitch is a summary of your startup’s value proposition and mission that’s compelling, convincing and short.... Read More

Startups

August 2, 2019 By Salesforce Canada

6 Resources Business Owners Can Use To Learn Marketing

The first act of marketing for many small businesses is probably as simple as a sign on the front of their store or office building that proudly declares “WE ARE OPEN.” Although it covers a lot of the basics — raising awareness, inviting customers to begin a relationship and hopefully designed in... Read More

Marketing, Small Business

August 1, 2019 By Salesforce Canada

Meet The Canadian Trailblazers: Aleksandra Radovanovic

If you want to understand what it means to be resilient in forging a career, there’s no better person to talk to than Aleksandra Radovanovic. Looking at her today and her role as a Salesforce Solution Designer at Vancouver’s Aria Solutions — where she handles everything from QA testing and end-user... Read More

Trailblazer Story

July 29, 2019 By Salesforce Canada

5 Reasons Why The Cloud Makes Sales More Efficient

Consider this a bit of a summer refresher on the business case for a CRM that runs on the cloud. Use it to prompt those discussions you’ve always been meaning to have with your boss, your sales team and those in IT... Read More

Sales

July 26, 2019 By Salesforce Canada

Hashtags: Find The Right Ones And Use Them Well

Hashtags don’t simply allow social media users to find the signal amid the noise, however. They are also a way to connect people and businesses based on content where they have shared interests.... Read More

Marketing

July 24, 2019 By Salesforce Canada

Help Your Worst-Performing Salesperson Succeed With Positivity

Your worst-performing rep might feel like your personal burden at first. As you hone your coaching skills, however, you’ll find that turning them around will be incredibly fulfilling. On that point, we’re absolutely positive. ... Read More

Sales