June 4, 2021 By Salesforce Canada

Learn To Sell Yourself In Order To Be Successful At Sales

When customers consider purchasing from a sales rep, there’s one calculation they always make besides the price of the item and how badly they want it. It could boil down to a question which is in their mind, whether they’re consciously aware of it or not. The question is: Am I willing to invest... Read More

Small Business

June 2, 2021 By Salesforce Canada

How Can Customer Service Help Marketing?

Aligning service and marketing departments will position a brand to have a consistent and cohesive dialogue with customers. The brand’s sales and reputation will grow as a result. Learn more about the alignment of these two departments.... Read More

Customer Service, Marketing

April 30, 2021 By Salesforce Canada

5 Tips for Encouraging Excellent Communication in Your Company

Scene One: The marketing department sends out a promotional campaign to a customer who reacts angrily because they already purchased the product in question. One of the marketers approaches the sales rep assigned to the customer, asking, “Why didn’t you say something?” Scene Two: The sales team’s... Read More

Small Business

April 28, 2021 By Salesforce Canada

Which Comes First: Marketing Or Sales?

If there’s one chicken-and-egg conundrum that’s almost unique to entrepreneurs, the decision of how to prioritize sales and marketing activities has got to be the biggest. Many of those starting a small or medium-sized business will initially be focused on getting a loan or finding the other... Read More

Startups

April 23, 2021 By Salesforce Canada

How To Use Instagram Stories To Build Brand Recognition

Traditionally, the best stories have a clear beginning, middle and end. Instagram Stories, on the other hand, are more like an ongoing series of slice-of-life vignettes that tell you something no matter where you jump in. If you’re not a regular user of Instagram, the Stories feature is usually... Read More

Startups

April 21, 2021 By Salesforce Canada

The 7 Social Platforms Marketers Need to Know About

The best marketing makes it feel like a brand is everywhere at once. They might have a TV spot that’s constantly airing on network TV. An out-of-home campaign about their brand promise could be showing up on bus shelters across Canada. Looking for something on a search engine? There’s the brand’s... Read More

Marketing

April 19, 2021 By Salesforce Canada

What Is Pay Per Click (PPC)?

You’ve diligently developed the right keywords. You’ve invested time in researching and writing content for a landing page, blog or eBook to align with those keywords. You publish it and, before long, it ranks at the top of search engine results! Still, you’re disappointed. Even angry. You feel... Read More

Small Business

April 16, 2021 By Salesforce Canada

The First Important Steps For Marketing A Startup

Startups may need time to grow from seed funding to fully profitable, but they can’t afford to waste any time on the journey from “Who?” to “Oh, I’ve heard of them.” There’s usually no getting around starting off as a “Who?” in most of your potential customers’ minds. Startups, by their very... Read More

Startups

April 14, 2021 By Salesforce Canada

Use Your App To Provide Customer Service

With many of us spending more time on our smartphones than ever before, there’s no shortage of business cases a company could make for developing its own mobile app. Strangely enough, though, customer service is often not one of them. It’s not that companies are creating apps without thinking... Read More

Customer Service

Salesforce Canada

Learn To Sell Yourself In Order To Be Successful At Sales

How Can Customer Service Help Marketing?

5 Tips for Encouraging Excellent Communication in Your Company

Which Comes First: Marketing Or Sales?

How To Use Instagram Stories To Build Brand Recognition

The 7 Social Platforms Marketers Need to Know About

What Is Pay Per Click (PPC)?

The First Important Steps For Marketing A Startup

Use Your App To Provide Customer Service

Most Popular Stories

Helping Business Manage Through Crisis

5 Things We’re Doing Now to Help Our Employees Navigate Work

How to Communicate With Customers During Times of Crisis

Blog Categories

New to Salesforce?

About Salesforce

Popular Links

Americas

Europe, Middle East, and Africa

Asia Pacific